Blackburnâ€™s has recently re-designed Chilano (previously Chileno) a top selling Chilean wine brand in the U.K that is in all the major supermarkets.
Having designed the successful original the company was entrusted with its recent re-design to reflect the brandâ€™s increased price point, this taking the product visually into more premium territory.
Focusing on the mainstay of the brand, the now established â€˜Câ€™ icon, the colours were toned down to reflect itâ€™s more premium status.
Each varietal required its own â€˜Câ€™ incorporating different colours and patterns. The re-designâ€™s creators drew their inspiration from the highly distinctive Aztec culture, their textiles, ceramics and mosaics. Each â€˜Câ€™ becoming a unique and intricate â€˜work of artâ€™.
A distinctve label shape that higlights the â€˜Câ€™ added further visibility on shelf.
Source :: www.popsop.com