We recently wrote about Crushpad’s new TinyBottles. We may be looking at a new trend here because a new company – Tasting Room – has also recently unveiled their sample-sized wine bottle tasting kits. While Crushpad’s bottles are straight tubes the Tasting Room ones are mini wine bottles. The first winemaker to use the new systems is Seghesio Vineyards which is shipping packaged tasting kits with 50ml glass bottles.
The first packages were delivered to a select group of their customers and featured the 2007 Cortina Zinfandel, 2007 San Lorenzo Zinfandel, 2007 Old Vine Zinfandel, 2006 Omaggio, 2005 San Lorenzo Petite Syrah and the 2004 Aglianico. These tasting kits are also being shipped through the wholesale channel for wine presentations to retail and restaurant accounts. In a press release, Peter Seghesio, CEO and winegrower, Seghesio Vineyards, said that he believes the new small bottles will be “revolutionary for the wine industry.”
In Wines and Vines, TastingRoom’s founder, Tim Bucher, says his format better preserves the wine and is more popular with consumers. Hiis company spent a year developing the new, patent-pending T.A.S.T.E. Technology (Total Anaerobic Sample Transfer Environment) which preserves wine integrity. In this process wine is transferred from larger bottles into smaller bottles in a sealed, zero-oxygen chamber. Although Seghesio is the first winemaker involved it is expected that a variety of other wineries will jump on board.
By Deidre Woollard | Source :: www.luxist.com