The key to wine may lie in the soil, but it’s the container that carries a heavy carbon footprint. That’s why Yealandsâ€”a sustainable winemaker from New Zealandâ€”is producing wine in plastic bottles. Shattering the shining, purist image of glass, the recyclable PET plastic used in Yealands’ newly launched Full Circle range generates 54% less greenhouse gas emissions and uses 19% less energy. The plastic bottles boast a weight saving of 89% over glass, earning them kudos as carbon-saving cargo.
The first full circle wine is a 2009 Sauvignon Blanc. To ensure that the wine quality is unaffected, Full Circle bottles use new DiamondClear technology, which keeps oxygen out of the wine, and feature best-before labels advising customers to drink the wine within 18 months. Yealands’ owner, Peter Yealands, believes that plastic-bottled wine is here to stay: “Tim Atkin, one of the UKâ€™s leading wine critics from the Observer, has declared war on overweight packaging by vowing to boycott wines sold in heavyweight wine bottles,” he says.
Yealands’ efforts at sustainability are far-reaching, from a solar- and wind-powered winery, to replacing lawnmowers with sheep in the vineyards. The company has already earned a CarboNZero certification from New Zealand’s Landcare Research organisation; the Full Circle range will bring Yealands yet more eco-bounty. Not only will it appeal to green-conscious consumers, the smaller size and lighter weight of the plastic bottles also makes them more convenient for picnics, and a new option for pubs and outdoor events where glass is banned.
There are definite echoes of the screw-top vs. cork debateâ€”will plastic bottles be the next vinous trend?
Source :: www.springwise.com