The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department.
This yearâ€™s graphic was designed to play on â€œis the glass half empty or half fullâ€ concept. Once the recipient rotates the bottle to fill their glass, the glass on the label also becomes half full. One of Gregâ€™s many beliefs is that a design is only as good as itâ€™s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best.
That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
Production Notes: This wine bottle label was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area. Wine bottles are notorious for their ever so slight taper. Because of this, I went through a process which I call “taper testing” to get the label to wrap just right.
By adjusting the end points of the label along with the BÃ©zier curves, I was able to get the label to naturally wrap the bottle and align on the back. This could not have been achieved with straight edges. All in all, I went through about 75 labels before I was happy.
Source :: www.thedieline.com