Itâ€™s hard to speak pretentiously about terroir with secret sauce dripping down your chin. Los Angeles-based Learn About Wineâ€™s Blind Date tastings pair a variety of respectable reds with beloved In-N-Out Double-Double cheeseburgers.
The tastings are held on assorted Friday nights in a downtown loft and boast 20 one-ounce blind pours. Each night of the series features a different red: merlot, cab, zinfandel, pinot noir and Rhone. Afterwards the wines are revealed so that tasters can ensure they pair the right bottle with their next combo meal. But you canâ€™t get fries with that â€” wine tasting has to retain some level of class!
What this means to business:
Californians, with their own lively vinoculture, know that wine is not just for snobs, and most oenophiles know the scene at the end of the movie Sideways speaks the truth: Wine goes with just about anything, including a hamburger.
Mainstream consumers are curious about wine, but are often intimidated by the snooty reputation and endless rows of bottles on the shelf. A class that pairs vino with fast food opens the door to massclusivity and welcomes all to swirl and sip.
Learn About Wineâ€™s â€œBlind Dateâ€ wine tasting + burgers series.
By Tori Davis | Source :: www.blog.iconoculture.com