At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time, only to be felled 60 years later by prohibition.
When Vintner Andrew Mariani approached Nothing: Something: with a plan to revive the Dresel & Co. vineyard under the name of Scribe, he stressed the importance of their history. In contrast, he wanted to create a brand that would appeal to the fast growing market of younger, savvier premium wine enthusiasts . Competing brands using flashy design were alienating the market by obfuscating the quality of the product.
In stark contrast, the Scribe direction uses only subtle, smart accents to deliver the point: a flipped trademark insignia amidst a refined logo creates a subtle anti-corporate wink; traditional label design balances unusual formatting and stripped -down screenprinted bottles to reflect Scribe’s unusually no-nonsense approach.
With a smart PR push, a luxurious catalog and an informative commerce-enabled website, the Scribe brand launched to pressing interest and success, selling out of its inaugural release, signing important names to their membership program and inking deals with top-level distributors.
Source :: Lovely Package
