The General Wine company asked burst* to create 2 wine labels, for a red and white wine from Chile to be sold direct to restaurants, airlines and retail in their high street outlets.
The brief objective was to position the brand as modern, but not transiently faddish. It has to live by its initial impact and all the first feelings about the brand will stem from its presentation.
burst* sourced illustrators to evoke the origins of the wine and crafted the labels with a credible New World feel.
Source :: www.thedieline.com