The client wanted to use a simple label form and some sort of typographic pattern as a background image. I did it by simply repeating the text “villa lyubimets selection”.

In the colour background of the label the pattern was printed with selective UV matte varnish against the glossy background inks. The bird at the top of the labels has a transparent varnish overprinted and the whole image there has a really sensible relief. Because of the use of metal coated paper, the whole bird looked like metal tin.

Design by Jordan Jelev | Source :: Lovely Package