Brief: a new winemaker contacted us in order to provide a visual identity to their new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments So it sits there exposed, without any chemical aid for the consumer to taste it.
Solution: â€œyou could say that it was the king of wines â€¦but a sincere one.â€ the client said. That reminded us of the Hans Christian Andersen tale â€œThe Emperorâ€™s clothesâ€ where the king sits naked and exposed for everyone to see who he really was. So we decided to name the wine â€œNAKED KINGâ€. In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on. For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words â€œThe king is nakedâ€.