Justin Lane – loveable rogue and wine evangelist approached us to collaborate with him to create a unique brand after years of making other peopleâ€™s wines famous. Question was how to put years of unbelievable stories, old school methods that date back to the dawn of the grape, made up bathtub methods from Einsten-esque setups and pure genius – onto a 10×10 label… This guy is a master of story telling through wine and unfortunately conventional rolling hills with cursive brand names would not do here.
We realised the brand name and the worldâ€™s first Alphabet of wines in their tin shed which is now known as The AB&D Wine Salon and has been given the Mash hand painted touch. Each wine unique like a film project, 26 letters, 26 stories all interconnected. Available now ABCD&F – What will surely be a collectors item. Apostle, Blood of Jupiter, Changing Lanes, Dead Winemakers Society, Fog.