Pretty cylindrical packaging for this champagne’s 150th anniversary.
Designed by Place Du Marché | Source :: Lovely Package
Monthly Archives: May 2010
World’s First Crowd-Sourced Wine Launched
The world’s first crowd-sourced wine brand has been launched via social media from South African-based collaboration Wine4Us.
Strictly available via the web portal www.wine4us.co.za, the wine features labels that are created by online submission and popular vote. The incentives are simple: each winning photo becomes a wine label, and wins for its owner a case of fruity, easy-drinking wine.
Wine4Us will not be promoted via the usual channels – there won’t be any advertising or “exclusive” pouring events, the only promotion to occur through social media channels: predominantly blogs, twitter and Facebook.
“We won’t be competing with other wine companies, who believe they need to advertise to connect with their customers. Our customers will connect to us with their contribution.â€
“It’s about people sharing with the world the things that they rate, whether it’s a picture of them, or their dog, or a sunset, or a snowdrift. It’s a peer-to-peer phenomenon that’s truly unique. The message is never about making wine – it’s about its connection with customers.â€
Advertising Messages That Work : Part 1
Woody Allen once said, “Eighty percent of success is showing up.†Advertising works in much the same way. Show up in popular media and you stand a chance that people will recall your product when they’re making a purchasing decision. For successful brands, this image building strategy is often enough to sustain and increase sales without a specific call to action. It’s a long term approach and it’s costly. Most of the marketers I deal with are looking for a more targeted approach.
This series will explore advertising messages that employ specific strategies for success. Though the examples focus on print-based wine advertising, the principles apply to advertising in general.
The first advertising message that works is tried and true – the special offer. When the consumer considers, “What’s in it for me?â€, the answer is obvious. The marketer is either selling at a discounted price or providing added value.
The Santa Margherita ad above uses the added value approach. The offer is for bonus points from a very popular rewards program – one that is proven to attract sales. But there’s more to the strategy than that. Santa Margherita Pinot Grigio is a top selling product. The objective of the ad is to attract consumers to purchase their lesser known Prosecco. To receive the bonus, both products must be purchased together. The headline, “add a little sparkle†refers to the sparkling Prosecco and alludes to the offer.
One of the challenges in creating this ad was presenting the bonus information in a way that didn’t detract from the established brand image. Santa Margherita is a mature, premium brand. Its image is sophisticated and confident. To portray that, the visual representation in the ad is simple, quiet and elegant. If this was showing up, it would be in Italian designer style.
Source :: Public Image Design
Merula Wines
“70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.
We designed the label, capsule, and a six-bottle case for Merula. As it’s a new winery producing a grape not typical in Alt Penedes, we opted for a non-traditional approach. Building on the name Merula, we worked with illustrator Miguel Ordoñez to create friendly blackbird.â€
Oh, and about the wine itself? Base’s sommelier notes an intense and bright cherry color, forward aromas of raspberry, and spice; and round, intense, fruit.
The Torrelles de Foix winery is run by DG Viticultors, previously known primarily as a producer of a late-harvest white desert wine. So Merula doesn’t get lonely, they will soon add a dry white wine.
Design by Base | Source :: Lovely Package
Beach House Wines
Concept rebranding for Beach House, a fine wine company. The rebrand included designing a new logo and creating new bottles. The clean design is complimented by the striking white bottles.
Designed by Steph Baxter | Source :: www.thedieline.co.za
Student Work : Serhat Ferat
For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.
This brief was presented by AGDA (Australian Graphic Design Association) to selected students from New South Wales with the intention to see how one brief would be differently interpreted and executed by different designers.
Designed by Serhat Ferat | Source :: Lovely Package
Longview Epitome Wine
The label takes its form from a doily which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doily creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.
Design by Voice | Source :: Lovely Package
Napa Valley Auction
Auction Napa Valley celebrates its 30th anniversary June 3-6. Hosted by the Napa Valley Vintners, a non-profit trade organization representing nearly 400 Napa Valley wineries, this four-day gala is not only the world’s most successful charity wine auction, it is also the most fun. Beginning with casual, intimate dinners with host vintners in their homes and wineries Thursday night, it ends Sunday with a “Farewell Fête.”
Friday is a day to meander through a food and wine festival at the Rubicon Estate where more than 100 wineries will be pouring wines. Local restaurateurs and artisan food producers will showcase their specialties. You will also l have a chance to taste and bid on wines from the barrel in the rousing Barrel Auction inside the winery’s caves.
Continue reading Napa Valley Auction
Source :: www.luxist.com
Votrys Gift Box & Winerack
A series of boxes that contain one, two and three wine bottles each. Each box can accept two different sizes/forms of bottles of the same capacity. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. Even a big wine-rack could be produced in this way.
The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in.
The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box.
Designed by Athanasios Babalis | Source :: Lovely Package
Chante Clair Wine
Chante Clair celebrates the classic French cock. Modern French wine labels are often clichéd and cheap. Chante Clair was developed to offer a brighter but authentic option.
Design by Stranger & Stranger. Source :: www.thedieline.co.za