Monthly Archives: May 2010

CareMore Invitation

CareMore Invitation 1

CareMore Invitation 2

CareMore Invitation 3

This sparkling wine bottle and packaging was developed as an invitation for our healthcare client, CareMore. They are holding an awards ceremony to honor their top sales people and wanted an elegant and unique way to present invitations to the employees that were selected to attend.

The awards ceremony will take place at the Encore in Las Vegas, and I decided to design a champagne invite since this was a celebration. It was also Important to incorporate the look and feel of the Encore into the presentation. The Encore resort is decorated in red butterflies and luxury furnishings, so that is the creative direction we decided to take. The bottles are packaged in a tube to match the invite.

Designed by Maranda Mitchell who is working at Traffik, USA.

Source :: Packaging of the World.

Cashburn Wine

Cashburn Wine 1

Cashburn Wine 2

The first wine release from wine producer Burn Cottage. The producers have patiently set up a biodynamic vineyard from scratch. A lengthy process that in time will see them reap the benefits. However, in the short term, this sort of approach can be seen as an overly expensive exercise, a ‘cashburn’ project. Hence the wine ‘Cashburn’ was created with hand drawn illustration on an uncoated paper stock.

Design by Mash Design | Source :: www.thedieline.com

Relax in a Carmenere Wine Bath in Chile

Relax in a Carmenere Wine Bath in Chile

The Ritz-Carlton, Santiago is offering a true delight for a true oenophile: a Carmenere Wine Bath.

You may be accustomed to phoning the front desk to request your bath drawn, but until now, asking them to pour booze in it was something of a faux pas. Wine baths have slowly been gaining acclaim for their antioxidant benefits in various parts of the world, like in Japan where they celebrate the yearly uncorking of their Beaujolais Nouveau by pouring it into natural springs and soaking in it.

The Carmenere grape is a relatively new discovery; the grape was mistaken for Merlot until 1994 and has only been found in Chile. How fitting then, that when visiting Santiago, you can bathe in Carmenere.

No advance reservations are required; simply dial the front desk and ask that the Bath Butler draw you a Carmenere Wine Bath, and you will find your bathroom decked with candles and, of course, a wine-filled tub of pink bubbles full of antioxidants and a literally intoxicating fragrance. As an added indulgence, a glass of the Carmenere will sit bathside for you to drink as you soak.

The Carmenere Wine Bath at the Ritz-Carlton, Santiago costs $50.00.

Source :: www.luxist.com

A Liquid Legend : 175 Years of Perrier-Jouet

The Art of Vintage

World-famous French champagne house Perrier-Jouët is lusciously explored in an impressive new book called The Art of Vintage: An Aesthetic Odyssey Through 20 Vintage Perrier-Jouët Champagnes by Serena Sutcliffe, Jean-Pierre Devroye and Federico Simonti, with photography by Makiko Takehara. It not only explores the legendary vintages of Perrier-Jouët champagne, from the oldest vintage of 1825 to the first vintage of the new millennium in 2002, but also offers insights into art, history and popular culture that correspond with each year the vintages were released.

Each esteemed vintage is presented in association with the main artistic trends of the period, a summary of fashions of the day, a history of the house of Perrier-Jouët during the year, and notes on the wine and harvests of the season. All are lavishly portrayed including a and a rich variety of illustrations and exclusive artistic photographs of each vintage.

Source :: www.luxist.com

Visit Sedona for…Wine?

Visit Sedona for..

Sunsets are like kittens and cherry blossoms — you have to be a real curmudgeon to dislike them, and even when they’re just ordinary, they’re still pretty terrific. This is why a great many destinations tout their spectacular sunsets, to the point where I roll my eyes when I see it listed among an area’s charms.

But I will say that the sun fading to night on the red rocks in Sedona, Arizona is unusually magnificent. So if you need a new reason to get out there and see it, here’s one: there’s a new Verde Valley Wine Trail, linking together wineries in Cottonwood, Jerome and other places in this part of the state.

The trail is an outgrowth of a documentary about the called Blood into Wine — which has been screened in theaters around the United States since February, with many more planned into the spring and summer. It’s been billed as the Sideways of Arizona — just add musicians, model Milla Jovovich, and, judging from the trailer, a smidge of Deadliest Catch-esque edginess, and bottle.

The real question for me is whether the wine is any good — I’ve actually not had any Arizona wine, to my knowledge. But I’d be willing to give it a go the next time I’m in Sedona. Worst case, I’ll always have the sunset as a consolation prize.

Source :: www.luxist.com

Woodbridge Creates an Inexpensive Sparkling Wine

Woodbridge creates an inexpensive sparkling wine

You can’t drink champagne everyday but with the new value priced sparkler from Woodbridge by Robert Mondavi you can enjoy bubbles without any guilt. The Woodbridge Brut Sparkling Wine marks the first time in brand history that a sparkling wine has been added to the extensive Woodbridge portfolio.

Woodbridge by Robert Mondavi Brut Sparkling Wine uses the Charmat method to create a Blanc de Blanc sparkling wine with Chardonnay grapes harvested early in the season to retain their liveliness. The wine goes through a secondary fermentation for 3-5 weeks in small pressurized tanks to produce its distinguishing sparkle by introducing specially selected yeast from the Champagne region of France to the base blend. The sparkling wine is then aged sur lie for 1-2 months and prior to bottling, a final dosage of sugar is added to balance the wine within the Brut level of sweetness (typically between 0 and 15 g/l of residual sugar).

The resulting wine has bright apple, pear and citrus notes. At under $10 a bottle it’s a budget option for tossing into a mimosa or bringing along on picnics and other summer events. The Woodbridge by Robert Mondavi Brut Sparkling Wine will be available nationally beginning June 1, 2010.

Source :: www.luxist.com

Alpha Box & Dice

Alpha Box 1

Alpha Box 2

Justin Lane – loveable rogue and wine evangelist approached us to collaborate with him to create a unique brand after years of making other people’s wines famous. Question was how to put years of unbelievable stories, old school methods that date back to the dawn of the grape, made up bathtub methods from Einsten-esque setups and pure genius – onto a 10×10 label… This guy is a master of story telling through wine and unfortunately conventional rolling hills with cursive brand names would not do here.

We realised the brand name and the world’s first Alphabet of wines in their tin shed which is now known as The AB&D Wine Salon and has been given the Mash hand painted touch. Each wine unique like a film project, 26 letters, 26 stories all interconnected. Available now ABCD&F – What will surely be a collectors item. Apostle, Blood of Jupiter, Changing Lanes, Dead Winemakers Society, Fog.

Design by Australia based Mash Design | Source :: www.thedieline.com

Drink From Henry VIII’s Wine Fountain

Drink from Henry VIII Wine Fountain

Henry VIII was a royal who did things a bit differently than everyone else and when it came to luxury the man knew how to live. The Hampton Court Palace has revived one of his royal pleasures, creating a Tudor wine fountain on the spot where his octagonal fountain stood in Base Court. The palace caretakers discovered the remains of a Tudor conduit or fountain during a major archaeological dig in 2008 and created the fountain based on the wine fountain shown in the Field of the Cloth of Gold painting which hangs in the Young Henry exhibition at Hampton Court Palace. The fountain flows with water every day but has been engineered, like Henry’s own wine fountains, to serve real wine on the weekends.

The fountain features 40 gilded lions’ heads based on those in the terracotta roundels that decorate the walls of the palace. The eight brass taps were designed based on a surviving Tudor tap found at the palace. The fountain bears a motto “faicte bonne chere quy vouldra” or “let he who wyshes make good cheere” in gilded lead letters based on those in the Chapel Royal at Hampton Court Palace.Each glass costs £3.50 in addition to the palace admission price.

Source :: www.luxist.com

Fautor Wine

Fautor Wine 1

Fautor Wine 2

Vox Design Branding Agency (Moldova) introduced the new brand of Moldovan wines, well-known of its high quality and secular traditions. Fautor, the name of the new brand, means the Patron and thus comprehensively defines the main brand ideas: encouraging wine-making from transplanting to bottling, as well as the author’s approach.

The winemaker, portrayed half-face, is the key element both of the brand logo and the label design. As well as the brand slogan, “In propria persona”, that is an important element to understand the winemaker personal responsibility for every bottle of its own wine.

The Fautor wine label design is the most eloquent representation of the brand ideology. The personal responsibility and premium wine quality are the main points emphasized at the brand visual identity.

Source :: www.thedieline.com