Will copper be the new platinum? Beau Joie is a new luxury champagne launching in Las Vegas this month. The champagne, which has the slogan of Tonight’s the Knight comes in a bottle encased in a 100% copper, hand-crafted suit of armor. Beau is made of 60 % Pinot Noir and 40 % Chardonnay derived from the finest grapes of Epernay, France. The zero-dosage brut champagne has none of the added sugars common in other champagnes. The suit of armor not only keeps the champagne colder longer, but provides improved grip when opening and serving. It has a rubber punt to ensure enhanced stability when pouring.
“BEAU is a statement-making luxury champagne unlike anything previously available,” said Jon Deitelbaum, President and CEO of Toast Spirits, creator of the champagne. “Infusing qualities like romance, chivalry and fun into a stagnant champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn.”
The champagne will retail for $79.99.
By Deidre Woollard | Source :: www.luxist.com