Millesima is a Bordeaux â€œnegociantâ€ house founded in 1983 by Patrick Bernard. It is a family owned and run business. Millesima launched its online store in 1997 and the online sales now account for 40% of the gross turnover. It is present in 11 countries, including the US since 2006 and just opened a branch in ShanghaÃ¯. Their wines come directly from the producers and are stocked in their huge cellars in the heart of Bordeaux.
Since Gerard Spatafora joined the company as Internet Marketing Director 3 years ago, an innovative web marketing strategy was implemented: development of the Internet sales from 5% to 40% of the turnover, rich media with a series of videos to present the properties and their owners or managers run by Frederic Lot, an intense presence on Facebook mostly in French unfortunately, a Twitter account and now an iPhone application for their online store.
Gerard Spatafora and his team strongly believe in the future of the smartphones (IPhone, BlackBerry, Samsung ) as well as in the future of the mobile Internet. The keyword for Millesima is: personalization of the relationship. Thatâ€™s why the app was preferred to a mobile site. The customer just downloads the application to the smartphone and is master of the game.