“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

This would be no small feat as most wineries have difficulty extending their brands into bigger picture ideas and alternatively, the big ideas have challenges when getting down to the business of executing across many mediums.

The Insite team sketched many possibilities and settled on a scheme of a traditional palette of custom illustrations, textures and graphic stamp like elements that could be rearranged in any manner to create simply beautiful expressions of Nicolette’s thoughts, not unlike an old stationary box full of textures and clippings.

All executions could serve multiple purposes; jam bottle labels could fit any bottle, the logo was designed to translate into a rubber stamp to be applied to papers and wrapping, the stationary could be used for notes, post cards, invitations and so on in order to maximize function and minimize costs.

The end result is a rich fabric of colour and texture that tells the story of what to expect from the dynamic Nicolette and her team of wonderfully talented chef’s and winemakers.”

Design by Insite Design | Source :: Lovely Package

Great concept from Stephen Pecoraro, a student at Rochester Institute of Technology.

Source :: www.thedieline.com

Jerusalem based designer Mirit Wissotzky has created the branding and packaging for the Manaresi Winery, from logo, to bottles, to outer boxes.

“Concept : I had the honor to work on this project started from a really blank page.

Donatella Agostoni inherited the winery from her artist grandfather Paolo Manaresi.

Coming from a family that over the years made, appreciated and collected art, to take on its tradition and cultural legacy, she decided to call the winery after his name. Then, the whole design concept was created around the world of art and especially Manaresi’s art of engraving.

For example, the frame that is created, each time differently, by pressing the piece of aluminum on a bigger piece of paper.

This frame became the leading component of the brand, each time it changes format and the art it contains inside. Another important components are the four decided colors (red, gold, silver, green), one for each kind of wine. These sometimes appear as the dot (inspired by the ‘sold’ red dot), other times they come in different rectangles formats or even in photos (as in the web backgrounds)

Logo : The logo is based on the signature of the grandfather and it had to go through some long process to achieve its readability. It is composed of two parts – a fixed one/the free hand Manaresi and line, and a dynamic one/the typed subtitle. that can either indicate the winery’s description or the wine name specification

Label : The classic front and back labels are finally united in one wrapping label. All the diners at the table get to look at the nice side of the bottle. Actually there are no sides, just one punched frame, and here the art within the frame is the wine itself. Each wine label has a different format and dot color. The winery flagship wine has the golden dot matched by a golden capsule.

Packaging : This time the art inside the frame is one of the beautiful engravings by the artist (Visione notturna, 1955). The carton box holds 6 bottles of wine, printed with a single black color.”

Source :: www.thedieline.com