Monthly Archives: June 2010

David Frost relaunches Signature Series with new label

GetNewsPicture

The brand was given a face lift by Somerset West based Wanted Design, specialising in wine labels, to better portray the brand ethics. Not only does the range of wine appeal to golfers and wine lovers in general, it also supports the development of golf itself. For every bottle of David Frost Wines sold, a R1 donation is given to the Raymond Ackerman Golf Academy.

David Frost is not one of those celebrities who is using his name for further success. David and his family have been in the wine business in South Africa for over 60 years! While winning over 22 tournaments worldwide and recording the PGA Tour’s lowest putting total ever, David’s passion for wine was never far from his heart. His father’s vineyard was the first place where David’s passion for wine and golf started.

“With the pocket money I made from picking grapes, I was able to fund my first set of golf clubs and an ongoing supply of balls,” says David, “then in 1994, I was able to buy my own vineyard”.

The David Frost Wine Farm is situated in the Agter-Paarl region of the Western Cape close to well known cooperative cellar Perdeberg Winery who joins him in this initiative.

Source :: www.wine.co.za

European Design Awards

The European Design Awards is the comprehensive annual awards organization celebrating the best of graphic design, illustration and digital design in Europe. A joint effort by 14 communication design magazines from across Europe.

Bendita Gloria 2010

2010 is the name of a wine to share with friends and celebrate the beginning of the new year. This product has been elaborated using organic farming methods without herbicides, pesticides or aggressive chemical filtrations. It’s a limited numbered edition of 2010 bottles.

The label is a poster that wraps the bottle with the help of a rubber band without using adhesives. Once the wine is finished the bottle can be returned and the label has also a second life as a poster with this message about 2010: “Got the feeling it’s gonna be a good year”. Cheers!

Award: Gold
Country: Spain
Agency: Bendita Gloria

Lo Mon

LO MON is the first wine produced by the “Trossos del Priorat” winery. The main characteristic of wines from this area is the earth in which the vines are grown. That’s why the “Lo Mon” label has broadened its format as much as possible, turning into a large landscape that wraps around the bottle. The front and back have been deconstructed, becoming a single label where the tasting notes take centre stage. The use of colour and typography is a departure from the codes normally used by the wine industry.

Award: Bronze
Country: Spain
Agency: ruiz+company

Naked King

A new winemaker contacted us in order to provide a visual identity to his new wine. The wine is of extremely high quality, but free from any filtering or chemical treatments. So, it sits there exposed, without any chemical aid for the consumer to taste it.

“You could say that it was the king of wines …but a sincere one.” the client said. That reminded us of the Hans Christian Andersen tale “The Emperor’s clothes” where the king sits naked and exposed for everyone to see who he really was.

So we decided to name the wine “NAKED KING”. In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on.
For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words “The king is naked”.

TRANSLATION PROVIDED:
The words on the bottle label are in Greek, and is the name of the wine which is “NAKED KING” . The words on the wooden box is the whole fairytale “The emperor’s clothes” by Hans Christian Andersen and highlighted and bigger are the words “the king is naked”

Award: Bronze
Country: Greece
Agency: BEETROOT DESIGN GROUP

By Salih Küçükaga | Source :: Packaging World

The Essential Guide to South African Wines

Cover ESS2009 lowres

The Essential Guide to South African Wines: Terroir and Travel is the second edition of the groundbreaking illustrated Guide on the wines of South Africa. The purpose of this title is to provide a knowledge base on terroir for the wine enthusiast with specialised day-tours, in a portable format. No marketing hype – only the facts. The Guide is a visual presentation of all the existing wine-producing regions of South Africa, in our innovative demarcation system named Wine Pockets. This system relates each Pocket to its individual terroir along with local wine styles, providing insight to the unique qualities of each wine-producing area.

Every Wine Pocket takes the reader on a meaningful journey, discovering the terroir, viticulture, winemaking techniques and flagship wines of some of the premium local producers. Not only has this book receive numerous media reviews since its release in November 2009, but has also been voted as one of two “World’s Best Wine Books” at the recent Gourmand World Awards in Paris and again at Le Cordon Bleu International Awards in May 2010.

Kanonkop Wine Packaging

Kanonkop 1

Kanonkop 2

Kanonkop 3

Kanonkop 4

Incredible final project by Juanel Van Der Walt, a graduate of The Brand Communications School in Cape Town, South Africa.

“I graduated from Vega The Brand Communications School in Cape Town last year, and this piece was in my final portfolio. The Rationale follows:

The brief was to design packaging and a labels for an existing South African wine estate, and if needed, revise the estate’s logo. We were to choose three wines from one estate, and treat the labels and packaging as a campaign.

During research I became fascinated with the Kanonkop Estate’s late patriarch, Paul Sauer. Kanonkop has a rich history in the South African wine industry, so the concept was shaped around Paul Sauer and his relationship with wine. He played an essential role in developing and popularizing pinotage (South Africa’s indigenous varietal), and his dedication to fine wine resulted in the renowned flagship cabernet sauvignon. I chose Kanonkop’s pinotage, cabernet sauvignon and the Paul Sauer blend (launched in memory of the beloved man) as the wines.

A love-triangle metaphor is used to illustrate Mr. Sauer’s relationship with his wines: he is secretly obsessed with pinotage (“The Mysterious Mistress” character) while being committed to his renowned relationship with cabernet sauvignon (characterized by “The Lady of the House”).

The 2003 vintage of these wines are sought after, which inspired the premium visual direction. The estate is named after the old canon on a hill found on the farm, which was fired to notify farmers when ships entered the harbor to trade. The black color palette is a reference to this canon.

Extensive attention was paid to ensuring that the package had a functional afterlife post-purchase, both as carrier packaging and storage at home. It is made of robust natural materials and can be carried with one hand (the cotton carrier straps are elasticized and does not hinder storage and the adjacent panels are magnetized to secure the package when closed).”

Source :: www.thedieline.com

Beau Joie Champagne

Beau Joie Champagne

Will copper be the new platinum? Beau Joie is a new luxury champagne launching in Las Vegas this month. The champagne, which has the slogan of Tonight’s the Knight comes in a bottle encased in a 100% copper, hand-crafted suit of armor. Beau is made of 60 % Pinot Noir and 40 % Chardonnay derived from the finest grapes of Epernay, France. The zero-dosage brut champagne has none of the added sugars common in other champagnes. The suit of armor not only keeps the champagne colder longer, but provides improved grip when opening and serving. It has a rubber punt to ensure enhanced stability when pouring.

“BEAU is a statement-making luxury champagne unlike anything previously available,” said Jon Deitelbaum, President and CEO of Toast Spirits, creator of the champagne. “Infusing qualities like romance, chivalry and fun into a stagnant champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn.”

The champagne will retail for $79.99.

By Deidre Woollard | Source :: www.luxist.com

Auction Napa Valley Sees Strong Results

Auction Napa Valley 1

Following a trend we saw with the Naples auction earlier this year, Auction Napa Valley was also back up, bringing in a total of $8.51 million. Last year’s recession-dimmed sale brought in $5.7 million, a huge dip after 2008′s $10.4 million haul. This was the annual event’s 30th year and marked a return to the original format of a daytime auction rather than a more formal evening affair.

The San Francisco Chronicle reports that one of the hottest items up for bid was a lot of eight magnums of wine plus a private dinner and cellar consultation from Ann Colgin and her husband, Joe Wender, of Colgin Cellars that sold for $250,000. Egged on by the auctioneers, Fritz Hatton and David Reynolds the two vintners quadrupled the lot selling all four slots for a $1 million total. The Fund a Need campaign raised more than $1 million for children’s health and wellness programs in Napa County with donations small and large from many of the event’s participants.

Auction Napa Valley 2

“I think the auction week might be a metaphor for the economy and the wine industry. It had been unseasonably rainy in the days leading up to the event, with dark clouds looming overhead. But the spirit of the attendees gathering to raise money for charity and celebrate with wine could not be dampened. When it was time to get to the bidding, the sun came out-bidders were happy to be here and were generous,” said Bruce Cakebread, president of the NVV’s board of directors.

The event took place at Meadowood Napa Valley and was followed by a post-auction dinner with selections from some of America’s top female chefs including Suzanne Goin of Lucques, Los Angeles; Suzanne Tracht of Jar, Los Angeles; Carrie Nahabedian of Naha, Chicago; Gina DePalma of Babbo, New York; Elizabeth Pruitt of Tartine, San Francisco; and Melissa Perello of Frances, San Francisco. The party continued on into the night with a performance by 1980s girl band The Bangles.

The world of wine auctions may not be completely back to normal yet but this event did show that the old enthusiasm is still there. Planning has already begun for Auction Napa Valley 2011.

By Deidre Woollard | Source :: www.luxist.com

 

Exploring the World of Wine Tourism

Exploring the World of Wine Tourism

Knowledge@Wharton interviews George M. Taber, author of In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism.

In this book, Taber took on the task (someone had to do it) of visiting a dozen of the most breathtakingly beautiful wine regions around the globe. What he came back with is a travel guide for oenophiles that also serves as a primer on how and why winemakers are increasingly turning themselves into destination sites. In addition, Taber’s tour opens a window on the growing segmentation of the travel industry as a whole and offers lessons about competitive advantage and marketing that apply to all consumer-driven businesses.

Read the full interview.

Jack Nicklaus Debuts New Wine Label

Jack Nicklaus New Wine Label

Golf legend Jack Nicklaus and Terlato Wines have released a new line of Nicklaus-branded wines. The 2007 Cabernet Sauvignon and 2007 Private Reserve, a Bordeaux-style blend, are getting their public debut at the Jack Nicklaus-hosted Memorial Tournament, being played June 3-6 at Muirfield Village Golf Club in Dublin, Ohio.

The Cabernet Sauvignon was created from premium parcels of fruit in the Rutherford Bench district of Napa Valley while the Private Reserve used grapes from selected sites in Stags Leap. There are 500 cases of each wine, the Cabernet sells for $35 and the Private Reserve has a retail price of $43.

Nicklaus is a long-time wine collector. He and his sons, Jack II and Gary, visited the Terlato-owned vineyards in California to meet with TWI Chairman and Founder Anthony Terlato and his sons, Bill and John. Nicklaus joins a long tradition of golfer wines that include offerings from Arnold Palmer, Ernie Els, Nick Faldo and Greg Norman. The wines are available through www.uncorked.com and at premier golf clubs and resorts throughout the United States.

By Deidre Woollard | Source :: www.luxist.com

France Targets Chinese Wine Scammers

As incomes rise, Chinese urbanites are developing a thirst for a vintage drop. While this means unlimited marketing potential for foreign wineries selling to China and growth opportunities for China-based wineries, the current lack of expertise in the drink of the gods means many businesses and consumers are easy pickings for scam artists.

The latest trick: a few rogue Chinese wine brokers have been selling wine futures for bottles of Bordeaux that will never be delivered.

“There’s a huge interest in the 2009 Bordeaux from China,” as Sam Gleave, Hong Kong sales director for Bordeaux Index, tells AFP. “In an unregulated and uneducated market, there was always potential for rogue trading in en-primeur. Unfortunately, it seems as if that potential has been realised.”

To educate consumers, Bordeaux’s exhibition in the France Pavilion at the 2010 World Expo in Shanghai aims to enlighten and entice China’s aspiring wine cognoscenti.

While Bordeaux has played down the effects of the scams, with Thomas Jullien of the Bordeaux Wine Council calling press reports of wine fraud in China “exaggerated,” the issue highlights why it is necessary to educate consumers in China when introducing a new brand or product.

The French pavilion at Shanghai’s World Expo, which continues through October, offers continuous wine tastings throughout the day. Pavilion architect Jacques Ferrier even installed an interactive wall of wine bottles in the pavilion’s construction, with bottles slowly disappearing as each bottle is drunk.

All that effort, given the huge upside for the wine market in China, is definitely worth it.

Bordeaux’s sales of wine to China doubled to 20 million bottles from 2008 to 2009. Judging by the willingness of consumers to buy into Bordeaux futures, that interest will only rise.

Source :: Brandchannel