“Spit or Swallow was born in June 2008 after consuming a few great bottles of wine from my wine collection. We visited the winelands on a regular bases and decided to start documenting our wine adventures. The blog got nominated for a Blog Award under the Food and Wine Category in February 2009 and came 3rd under the category in April 2009. After the blog awards we decided to make the blog a bit more interactive for all wine lovers and implemented facebook connect.
Facebook connect creates a personal profile for users where they can keep track of their wine experiences, the wine farms they’ve visited, their individual ratings and their favourite wines. We wanted to focus on the lighter and more relaxed side of wine and decided to call the community Wine Flies.
The website provides visitors with honest reviews of wine estates and the rating system generates the Top 10 wine estates in South Africa according to public opinion and every month we announce the top 3 wine estates for the month. Today Spit or Swallow has over 700 active users and over 3000 reviews. Social media platforms like twitter, facebook and word of mouth helped me achieve this. In February 2010 we launched another website http://www.winetimes.co.za that focus more on the local wine news. My aim with both websites are to target the general wine drinker and not necessarily the connoisseurs.
Jan Laubscher, my partner, is responsible for the development of both websites and all of this would not have been possible without him. Together we strive to share our love for wine and people with individuals like ourselves and to create a platform for others who wants to learn more about this wonderful industry.
I’ve been to over 260 wine estates across South Africa and my mission is to visit each and every estate in our country. There are over 600, so I still have a long way to go. I’ve never seen myself as a blogger (not the greatest writer) but I do like sharing my thoughts and opinion. Do we spit or swallow? Always swallow….if the wine is really that bad we just don’t take another sip.”
By Anel Grobler, creator of the website Spit or Swallow