Although Lansdowne has been making juice for years, the ’09 Savvy was going to be their first release to the masses. They wanted to make every one count, so individually numbered the short run of 1160 as they rolled off the line. This gave them a limited number of random, loved or lucky numbers – designed to take to the bingo and simply get lucky with.

Designed by Tass Gyenes | Source :: Lovely Package

Vancouver Island design company, Hired Guns Creative has designed beautiful packaging for Venturi Schulze Vineyards.

“For those well-versed in the local wines of British Columbia, and specifically Vancouver Island, the name Venturi Schulze is known for achieving excellence through natural processes. One of the oldest vineyards on Vancouver Island, they have been working diligently since 1988 to produce pure products: no pesticides, no herbicides, and no compromise in the vineyard or winery. Venturi Schulze had long relied on strong word of mouth and a dedicated local following to sell their fine wines. But they began to desire a brand and packaging that matched the sophistication of their wines.

Hired Guns Creative began the process by creating a new brand for the winery. The name of the winery had always been slightly problematic because of spelling and pronunciation challenges. However, after conducting some market research, it was decided that the name had significant mind share in their target market and renaming the winery would be detrimental. With that in mind, the focus became the refining of the Venturi Schulze name into the VS identity.

The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn’t do. The bottles had to be interesting, eye-catching (to pop off a wine shop shelf), and needed to appeal to their target market (people aged 40+). They had to evoke the quality of the wines and the earthy, organic processes used by the winemakers. The bottles couldn’t be about design trends, gimmicks, or humour – they needed to be classy and timeless.

A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year. The new release of wines are in stores now and a new website and print materials are currently in the works.”

Source :: www.thedieline.com

The luxurious image of the graphics of this Argentine wine communicates the wine exclusive super-premium positioning. The wine name which means ‘Stone cross’ became for Tridimage the inspiration to create the design solution. A gloss black embossed indigenous cross contrasts to the black matte textured finish of the label background projecting a premium feel to the brand.

Design by Tridimage | Source :: www.thedieline.com

Design by Stranger & Stranger | Source :: www.thedieline.com

Mount Towrong Vineyard is nestled in the Macedon Ranges, Victoria Australia, 600 meters above sea level. It is here, in this fertile soil, that the Cremasco family planted themselves and five acres of terraced vines. Three generations of family have dug in to clear, terrace and cultivate; to this day, friends and relatives come together to pick every grape by hand.

For this Prosecco vintage, which is traditionally grown in the mountains of the Veneto region of northern Italy, Tyson Sheean created a classic luggage tag to depict the history of the family arriving to Australia from Italy in the 1950s. Mount Towrong is one of a small number of vineyards to grow and produce Prosecco in Australia and in this instance the label need to be as unique as the wine itself.

Design by Freeform Design + Advertising

Source :: www.thedieline.com

Design by Stranger & Stranger. Source :: www.thedieline.com