Monthly Archives: August 2010

Creating Thirst for American Wine in China

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The recession hurt U.S. wine exports last year, but not to Hong Kong, where American imports surged 138 percent to $40 million, according to U.S. trade data.

In recent years, China's newfound wealth has been feeding a demand for luxuries. As part of that new appetite, the Chinese – who once mixed wine with soda – are developing a taste for wine. The number of Chinese who drink imported wine – those willing to hand over $20 or more for a bottle – will grow to about 50 million within the next 15 years, estimates Wine Intelligence. (That's nearly the number in the U.S. who now drink imports.)

Not surprisingly, California wineries currently account for 90 percent of the U.S.'s total wine exports, but small wineries from Washington and Oregon are doing their best to grab a piece, particularly in emerging markets. The value of Washington's shipments to Hong Kong leaped fivefold last year, according to figures cited by the Associated Press.

Hong Kong – a major re-exporter to the Chinese mainland – is fourth-largest export market for U.S. wines, after Canada, the European Union and Japan. Since Hong Kong scrapped an 80 percent import tax in 2008, the country's wine imports leaped to a record $491 million – of which 8 percent was from the U.S. (The bulk of the wine was from France.)

Jonathan Ryweck, a one-man exporter for three Washington wineries, ships a few pallets at a time to the Far East.

"This is not a get-rich scheme, let me tell you," Ryweck told the AP of his Port Townsend, Washington-based company, Transnational Ventures. "It's growing very nicely but it's still real small volume and it's a tough sell."

But it's coming along.

"The Chinese love the taste profile of Washington wines," Ryweck said. "If you can get the product in their mouth, you can sell it." (Read more on American wine in China.)

In May, U.S. Commerce Secretary Gary Locke signed an agreement with the Hong Kong Commerce and Economic Development Bureau to help promote U.S. wine sales in China.

Earlier this year, a survey commissioned by wine fair Vinexpo revealed that red wine still is king in China, with 88 percent of annual total sales by volume. But as more Chinese women develop a taste for wine, white wine drinking is rising and is expected to grow by 41.7 percent by 2013.

By Courtney Rubin | Source :: Inc.com

Luxury Wine Tour in Tuscany : A Wine Tasting Extravaganza

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When it comes to visiting wine country, there's the standard booze bus variety-and then there's the exclusive week-long Tuscany Wine Tour.

When you touch down in Florence, Italy, your personal chauffeur will be waiting to whisk you away in a Mercedes to the Piazza Santa Maria Novella hotel where you'll spend your first night (the boutique resort is actually a small mansion down the street from the Renaissance church of the same name down the street). On day two, you'll be driven out to the Chianti Classico region for a private tour of the Badia a Coltibuono property, where you'll savor wine and olive oil before continuing along to another estate, ending the day at the hilltop castle in Siena for an overnight stay.

Wake up the next morning for a red wine tasting in the nearby village of Montalcino and lunch at the Poggio Antico's Michelin-spangled restaurant; you'll round out the afternoon with a stop at the hillside town of Montepulciano before heading back to your castle for the night. Days four and five bring more wine tastings, small village sightseeing and overnights at a villa-style hotel. The last day of the trip includes a visit to the medieval village of San Gimignano before returning for one final night in Florence.

The Tuscan Wine Tour sure beats the booze bus, but it's also more expensive: Trips start at 500 Euros per person, per day, for one couple. For two couples touring together, prices start at 450 Euros, airfare not included.

By Carrie Coolidge | Source :: www.luxist.com

Custom Crush Winemaking Facility Opening in Brooklyn

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Brooklyn New York is getting its own custom crush wine-making facility. Brooklyn Winery has been under construction for the past few months. The plant will import grapes from both California and the New York State wine regions and will have customers working on custom barrels or shared community barrels. Wine Business reports that the facility should open next month. It will also offer classes and professional events. Currently the entire New York area only has one similar facility, City Winery.

Resident winemaker Conor McCormack was formerly with the company that started it all, San Francisco's Crushpad and he will supervise production and instruct amateur winemakers in hands-on sessions. McCormack will also make house wines which will be sold at the wine bar and tasting room. A full barrel costs $5,700 and delivers 300 bottles. The price includes a barrel planning session with McCormack to help you select your varietal and region, and discuss wine style options.

After that the potential winemakers learn more by taking part in five private winemaking sessions covering topics like fermentation, pressing, racking, barrel tasting and finally bottling. The bottles are finished with your own custom-designed wine label including the name of your choice. Custom Barrel may be shared by a group of up to 12 people and 1/2 barrels are also available.

By Deidre Woollard | Source :: www.luxist.com

Sovio Crowdsources Wine Labels

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In a move echoing Domino’s “improve our pizza” campaign, UK-based Sovio Wines is turning to the public to turn its wine labels from drab to fab.

Sovio’s competition , which is accepting entries through the end of the month, is seeking “innovative and unconventional label designs” to jazz up its good-for-you reduced-alcohol red and white wines.

Crowdsourcing, of course, is the flavor du jour for brand marketers these days. Sovio, which has been around since 2005, when it launched with the mission of marketing a ‘New Generation Wine,’ wants its new-look packaging to communicate that its wines are may be lighter, but they’re also aromatic and flavorful and less intoxicating.

With alcohol levels ranging from 5.5% to 8% alcohol, instead of the typical 13.5 – 14.5%, the line also boasts fewer calories – about 50% fewer.

A unique ‘cold vacuum’ distillation process developed by Sovio’s sister company, TFC Wines, removes alcohol from a proportion of the wine, then reblends it with the rest and the final product is less-alcoholic wine. The TFC logo appears on all bottles as the brand’s seal of approval that each bottle meets its standards for method and quality.[more]

“We felt that a competition for artists, art students and illustrators in general would be the best way to achieve this as most of them are most likely not working in the wine industry and can come up with unbiased, fresh and unconventional ideas for our product,” Helen Lentze, TFC’s marketing manager, told Marketing Magazine.

The wine is made in Napa Valley by David Stevens, who says it’s a “lighter alternative…easy-going option for mid-week drinking.” The brand endured a protracted legal battle over its UK launch – at issue was calling the low-alcohol product a wine rather than a ‘wine-based drink.’ Sovio is available at Tesco and Premier convenience stores.

The design competition, which is free to enter, offers a top prize of roundtrip airfare for two from London to San Francisco, and five nights double occupancy in a hotel.

One caveat: only UK residents over 18 can participate … but perhaps a side-trip to Napa Valley to see the Mother grape makes it all the more worthwhile.

Source :: BrandChannel

Lois Sparkling Blanc de Blancs

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As a full-service brand design consultancy, Public Creative develops new brands and transform existing brands to work for new markets. The Lane Vineyard released the brand new Lois Sparkling Blanc de Blancs, a celebratory and unpretentious sparkling wine. Public designed the niche brand, unashamedly inspired by retro fashion.

Designed by Public Creative | Source :: Lovely Package

The Stallion Wine

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The Stallion Wine of Angelus Estate is positioned in exclusive super-premium class – an amazing wine that can impress every connoisseur. The brand name Stallion comes from the area of the vineyards but also reminds of the spirit and free energy of a young stallion – characteristics that communicate perfectly with the wine itself.

I designed a luxurious wine label based on an image of a running horse. I used gloss puff-up varnish that creates an outstanding contrast to the black matte finish of the paper surface producing a premium feel to the brand. I also designed the Angelus Estate logotype. It is printed with matte copper hot-foil. The wavy top end of the label symbolizes the mountains and the sky, the radial glossy lines are equal to the soil’s layers.

Designed by Jordan Jelev | Source :: Lovely Package

Colier Limited Collection of Sparkling Wine

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Colier is limited collection of sparkling wine: 23 bottles of luxury sets (bottle + presentation box) and 5 premium (handmade bottle + cocoon container). The target audience was business women and we all know that champagne is female drink. After brainstorming we choose collar as name, because it describes the idea of collection very good and also can be played in designs.

For Brut we used classic square box form and for Vintage Brut we created the cocoon. All the weight of cocoon is focused in his bottom part that’s why it don’t turn upside down and it also keeps cold inside before opening.

Designed by Reynolds and Reyner | Source :: Lovely Package

Abrau Champagne Label

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In days of old Russian noble people used to keep monkeys for opening bottles with champagne. It was a very popular amusement to have a monkey opening a bottle with champagne. When a monkey opened a bottle, champagne started splashing under pressure from the bottle. The monkey started screaming and trying to close the bottle with the legs. The monkey was trying to stop champagne splashing, which only made champagne splash more…

Designed by Province | Source :: Lovely Package

MonteAlto Wine Label Design

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MonteAlto is a different and lightly sparkling wine for beginners. Positioned to attract a younger market we designed a clean label with a unique image “corkscrew-bird” under the claim ” Fauna in MonteAlto is as different as our wine”. MonteAlto was launched into the US market in 3 wines, red wine, red oak wine and white.

Design by Side Effects | Source :: Lovely Package