Saint & Sinner

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Boldinc were approached by a charming pair of wine connoisseurs to create their own brand and range of wines. It was obvious from the outset that this cheeky couple agreed to disagree. One portrays the characteristics of a shining saint whereas the other depicts the attributes of a saucy sinner. Their passion and expertise provided the platform & perfect formula for sourcing a range of killer wines. The interaction between the two personalities (which resulted in some seriously colourful meetings) was the inspiration behind the new brand. ‘Saint & Sinner’ was born.

S&S loved that descriptors for wines were synonymous with the way we illustrate a woman’s tantalizing qualities.  The pair set out to discover great wines that encapsulated the divine essence of sensual femininity and the intriguing human sexuality.

Five deliciously seductive drops were sourced by S&S from the depths of Australian vineyards; Syrah, Pinot Gris, Cabernet Sauvignon, Pinot Noir and a Sauvignon Blanc. 

Boldinc were commissioned to jolt this concept into motion. The seductive and tempting ‘Calling Card’ range was born.  The range was based upon Calling Cards or small flyers plastered inside telephone booths to advertise the services of a call girl. Calling cards would traditionally depict a seductress, a provocative description and the phone number to dial to receive her services. A retrospective look at Calling Cards through the ages provides an engaging visual communication of human enterprise that’s both entertaining & authoritative, through cheap colourful 'cottage industry' printing methods.

Boldinc translated this style onto each of the Calling Card variant. Each label depicts unique and dazzling female personalities & her services. Her sassy characteristics are entwined to the tasting notes of the wine inside.  S&S celebrates the distinctive attributes of wine that consumers find so desirable and the complex and subtle characteristics in a woman that can be so enticing. This tongue in cheek range will not be for everyone, it was never meant to be, though we hope the playful qualities shine through.

The wine is aimed at individuals in their late 20’s to early 40’s, both women and men who appreciators of life’s idiosyncrasies. We hope that this range provides many a controversial discussion, during dinner parties.

Each wine comes complete with phone number so the consumer can text for insightful information, cheeky pictures or dangerous specials for purchasing wine in the future.  The naughty interaction between brand and consumer is fun but has a serious side that keeps the brand fresh, drives loyalty and sales.  The Boldinc team thinks you should text to find out!

By Andrew Gibbs | Source :: www.thedieline.com