Sotheby’s Opens Retail Wine Shop


Sotheby's has sold wine at auction for years but now it has opened a retail store. The auction house bought out Aulden Cellars, the retail wine store on the ground floor of its headquarters at 1334 York Avenue on Manhattan's Upper East Side. The new store was designed by Deanna Kuhlmann-Leavitt of Kuhlmann Leavitt Inc, and offers a wide range of wine from $13.95 to $40,000 per bottle.

When Sotheby's first started wine auctions in New York in 1994, state law required auction houses to partner with a store that had held a state liquor license for 10 years. Decanter reports that Sotheby's first partner was Sherry-Lehmann. When that relationship ended in late 1999, Sotheby's found another licensee and the resulting store was named Aulden Cellars.

The online store can ship to around half of the U.S. There are plans to expand the concept to other locations if the Sotheby's Wine shop is a success.

By Deidre Woollard | Source ::