Wine Branding for European Markets : Expert Insight

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Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent.

And as the rise of ‘branded’ wines continues apace, Europe has not been exempt. While the modern focus on branded wine tends to look across the Atlantic and ‘Down Under’ (Blossom Hill, Jacob’s Creek et al); Europe was first on the scene with Blue Nun back in the 1920s and le Piat D’or in the 1980s. Although the market for these wines declined as the New World took off, now names such as Campo Viejo have opened up the market for quality wine brands across Europe.

Read the article by John Mathers.

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