Michael Mondavi Launches Private Cellars Wine Club


Wine scion Michael Mondavi has announced his newest creation, the Private Cellars wine club. The club features luxury wines from around the world. As Mondavi puts it, his career in the wine business creating the Robert Mondavi wines led to relationships most renowned wine-making families in the world.

The club will feature a selections from a variety of wineries including some of the legendary "Supertuscans." The club launches with the Marchesi de' Frescobaldi Castelgiocondo Brunello, a four time Wine Spectator 'Top 100' wine. Marchesi de' Frescobaldi is one of the most prestigious houses in the world of wine. The wine is made from 100% Sangiovese grapes has a deep ruby red color and a rich bouquet, with ripe fruit on the nose, followed by spicier notes of coffee on the finish. It is sold through the wine club for $55.

Members who joined Mondavi's Private Cellars club by the end of the 2010 received a bottle of Castelgiocondo as a unique gift of entry but its not too late to join the club. You need not be a club member to purchase these wines, however club members receive special pricing and access to Member Only wines.Club Members receive 10% off most wines. Other benefits include personalized visits, VIP access and introductions to top wineries and winemakers around the world and invitations to special wine and culinary events with Michael Mondavi. Mondavi will also host Blend Your Own Wine Experiences in Napa Valley. All shipments are a maximum of $600 and shipping is included. You may choose to receive your wines monthly, bi-monthly or quarterly.

By Deidre Woollard | Source :: Luxist