Monthly Archives: January 2011

Cavalierino Wine Packaging Design

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Cavalierino is a small winery in the beautiful high hills of Poggiano within a stone’s throw from the historical towns of Montepulciano and Pienza just south of Siena, Tuscany, Italy. 155 prime acres of vineyards, olive groves, woods and cypress trees are bathed in a soft, golden Tuscan light.

It is very difficult for a new small winery to emerge in the prime wine producing region of Tuscany. My strategic approach embraced such a handicap with enthusiasm – says Creative Director Lorenzo Ottaviani.

“Under my vision, Cavalierino – little horse in Italian – became a metaphor for David against Goliath: the underdog against the powerful and Tuscan wineries. Cavalierino’s wine production is small but the wines have a great personality and are getting noticed by the critics and the public. I designed the Cavalierino’s brand and packaging to be highly distinctive with a clean, fresh, colorful language that is a complete departure from the rhetorical designs employed by the established wineries. In a store environment Cavalierino’s wines command shelf-attention and once you taste them then you fall in love.”

Designed by Lorenzo Ottaviani | Source :: Lovely Package

World’s Oldest Wine Press Discovered

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The human love of wine may stretch back over 6,000 years judging by what has been unearthed in Armenia. The Areni-1 cave complex in Armenia has yield evidence of a 6,100-year-old wine-making operation. The wine vat, pots and drinking bowl were discovered in the cave near the Iranian border. Older evidence of wine drinking has been found but this is the oldest evidence of the wine-making process. Findings from a team led by UCLA archaeologist Hans Barnard will appear in the upcoming Journal of Archaeological Science. This area was also where the world's oldest leather shoe, dating back to 5,500 years ago, was discovered last summer.

The archaeologists found grape seeds, remains of pressed grapes and dozens of dried vines in an area surrounded by graves suggesting that the beverage had ritual significance. AOL News reports that the earliest comparable remains were found in the tomb of the Egyptian king Scorpion I, dating to around 5,100 years ago. The Egyptians are famous for their love of beer but also used wine for festivals and other events.

By Deidre Woollard | Source :: Luxist

Penfolds Becomes First Wine Brand To Join (PRODUCT)RED

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Australian winery Penfolds has become the first Australian partner and first wine company to create (PRODUCT) RED items. Penfolds has launched (PENFOLDS)RED to help fund fight against HIV/AIDS in Africa. The winery will contribute a portion of proceeds on its Thomas Hyland and Koonunga Hill wines to the Global Fund to help eliminate AIDS in Africa. The official launch of the partnership will take place at the Palm Springs International Film Festival. Penfolds is the Official Wine Sponsor of the festival which runs January 6-17, 2011. The film festival provided (RED) the opportunity to showcase their recently released documentary titled The Lazarus Effect. This 30-minute film, directed by Lance Bangs and executive produced by Spike Jonze, follows the story of HIV positive people in Zambia who undergo remarkable transformations thanks to access to antiretroviral medications. The festival will screen The Lazarus Effect free of charge throughout the day on January 7th, 2011.

With every purchase consumers make of Penfolds (PRODUCT)RED designated products – Koonunga Hill tier wines and Thomas Hyland tier wines – during promotional periods throughout the year, Penfolds will contribute 15 percent of the proceeds to the Global Fund to support HIV/AIDS programs in Africa. The Koonunga Hill wines include Shiraz Cabernet, Chardonnay, Shiraz, and Cabernet Sauvignon, the suggested retail is $11.99. The Thomas Hyland wines are made up of Adelaide Shiraz, South Australia Cabernet Sauvignon, Adelaide Chardonnay and Adelaide Riesling and the suggested retail for these wines is $15.

Although the project has not been met with universal approval, since 2006 $160 million has been generated through (RED) partnerships and events impacting 5 million people with testing, counseling and education. Other (RED) partners have included Apple, Armani and American Express.

By Deidre Woollard | Source :: Luxist

Amritta Wine

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The Labelmaker designs the Amritta wine of Dragomir Winery Estate. Started as a redesign of the old version which is mine too, it all turned into a new design. The logo of Amritta incorporates the meaning of infinity symbol and the small "a" letter. It is 100% digitally drawn with Wacom Cintiq. The wine is young so we decided to design a fresh label with warm colours using lots of special printing techniques like puff-up varnish, copper hot foil etc.

Source :: Packaging of the World

Amarone Bottega

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The renowned American designer Denise Focil has partnered with the award-winning Italian wine maker Distilleria Bottega to create a luxury and stylish wine: Amarone Bottega, Il vino Prêt-á-Porter.

The bottle features a white leather label and is nestled in a white leather case embellished with debossed black lettering: a collectible piece that reminds of a vintage suitcase. The case is enriched with metal studs (the latest, hottest fashion trend) and with a metal plaque with engraved the Alpinestars by Denise Focil logo.

When the Italian taste meets the Californian creativity, the result is a unique product that is considered to be the Louis Vuitton of wine bottles: classic and elegant, Amarone Bottega, Il vino Prêt-á-Porter is the “Ultimate Hostess Gift”.

The leather case and label are Denise’s signature touch, since her specialty is leather. She has been creating leather jackets for the Hollywood stars for almost a decade.

“I wanted to create a luxurious experience, starting from the packaging down to drinking this rich, supple wine! And what could be more chic than timeless, elegant white leather?”, says Denise Focil, explaining the idea behind the design of the Amarone Bottega Il vino Prêt-á-Porter’s packaging .”

Source :: Lovely Package