Student Work : Jenny Pan

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Jenny Pan is currently a graduate MFA graphic design student at Academy of Art University. There’s no doubt that she has a bright future as a professional designer ahead of her.

Project brief: Redesign identity and packaging for an existing wine that includes two lower tier bottles in the 20 dollar range and one high end bottle with gift box priced at 120 dollars.

Brand/Concept: The design reflects an elegant and whimsical approach to a new vision for a local boutique winery. Founded by husband and wife winemaking team of Michael and Anne Dashe. Dashe Cellars carries on the tradition of family-run, artisan wineries. Focused on crafting small allotments of exceptional wines. Stylistically the monkey and fish represents the blend of both worlds, creating complex wines that capture the charm and personality of top vineyards throughout Sonoma county.

Source :: Lovely Package