“This is for a biodynamic winemaker in California. She described biodynamic winemaking and we thought it sounded like witchcraft. And there’s your label.”
“In 1824, aged nine, Bleasdale founder Frank Potts joined the British Royal Navy as one of its dutiful powder monkeys. So named for their agility, speed & playfulness, these young boys relayed gunpowder between magazines and gun decks during battle. The Powder Monkey honours Frank and his journeys.”
Brief: To name and create a premium organic package for a limited edition of top end organic Marlborough Sauvignon Blanc Wine. It needed to look and feel natural but original and act as a talking point for consumers.
Solution: Alternative was chosen as it reflects a new way of looking at organic packaging. The concept simply shows a vine from the leaves, to the bark to the wine. Every aspect of the packaging was organic, this includes the lazer cut balsa wood, the string and wax that is used to afix the label to the bottle, the outer paper wrapping and even the inks used to print the image.