Rather than sending the conventional card to our clients, we here at Grain Creative decided a more appropriate way of sending our Christmas wishes and strengthening relationships with our clients would be to send, instead, a bottle of sparkling Shiraz. This would also ensure 'Grain Creative' stayed top of mind for when our clients started back at work in the new year. A simple yet clever design, the side caption wishes our clients all the best over the Christmas break and then asks them to farewell the year gone by with a 'toast on us'.
Source : Packaging of the World
“I wanted to focus on the strong fruity taste of the wine that has a slight a touch of mystery to it. Since it’s a modern wine I let the typography, which is a bit playful – but at the same time pretty strict, tell that story. The grapes stand for the mystery and indulge you to taste it. Maybe it’s the forbidden fruit?”
Design by Daniel Eek | Source :: Lovely Package
Red sky at night, shepherd’s delight! Many decades ago a legendary shepherd walked the fields of the valleys. His name was Sixpence and his descendants still work at Opstal Wines. Today, there are vineyards in this area which are still referred to as Sixpence’s vineyards. It is his legacy.
Design by Fanakalo | Source :: Packaging of the World
Designed by Gorkem Tilic, currently studying Visual Communication Design in Ankara, Turkey.
Source :: Packaging of the World
“Speck Bros. Wines allows the Specks the agility to produce wines that express the other aspects of their personal story and interests without diluting their previous successful brands such as Henry of Pelham and Sibling Rivalry Wine.
Insite Design began assisting them on the personality and visuals of this new House Wine Co. brand by creating series of art and illustrations that could embody the idea of a House Philosophy. The goal of House Wine Co. is to re-establish peoples’ belief in the house wine as a confident choice, similar to that of a restaurants house specialty.
Eventually, and many sketches and iterations later, we arrived at a simple and honest chalk form of illustration and writing that would express the easy and sincere wine in the bottle.
A package was created as well as carton. To ensure the story could be well told to a wide audience, we filmed a series of videos to explore the idea of house wine and how a house specialty or favourite go to wine can make life or experiences simpler and more enjoyable.”
Source :: Lovely Package
Designers of Design Studio 13 had to create a new wine package. First of all, it was necessary to reflect the key feature of the product and its characteristic features – domestic spirit, respect of habits of centuries and excellent quality of the wine.
The base of design made of main attribute of domestic wine-making – futs de chene (oak tuns). Thanks to rounded forms of the tun, it is created impression that the package corners are smoothen over, the fact that softens its visual image. In whole, the composition is very harmonious and made in minimalism style using natural colours, and also underlining traditionalism and naturalness of the product. The line of wines consists of Bag-in-box 3 litres and Pat Pack 1 litre.
Source :: Packaging of the World
UXUS is proud to announce their latest project, the brand identity and packaging design of APL Wines’ new label, Indulge. The brief was to create an innovative packaging concept and website that targets specific lifestyles. The design’s concept focuses on the practicality and accessibility of its specific target group’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover, and the Leisurely. Packaged in a lightweight Astrapouch and featuring bold illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging is ideal for BBQs, picnics, the beach, parks, and outdoor theatres.
UXUS partner George Gottl says, “We are thrilled to have been invited to create such an innovative approach to wine packaging. The various graphic motifs of Indulge spark diversity of the target audience they are reaching out to. This brand sets a new benchmark mapping the wine varietal to the preferred lifestyle of a specific consumer.”
Four (4) categories of wine will be offered to cater to the various assortments of lifestyles and preferred flavors; “Good Taste on the Go”, “Accessorize with Good Taste”, “Toast the Moment” and “Pair this with Life” are the themes aimed at the distinct lifestyles. The bright and bold watercolor illustrations reflect each distinct customer from the shoe-adorned graphics for the Fashionista to the picnic graphics for the laid-back denizen. An innovative handle integrated in the package allows easy transportation and the spigot on the bottom of the pouch easily controls the flow of wine.
Indulge wines will issue a 2009 Central Coast Pinot Noir and a 2009 North Coast Sauvignon Blanc with each their own unique Astrapouch illustrations. Each Astrapouch is equal to two (2) 750ml wine bottles yet is accountable for only 2% of the weight of the traditional glass bottle. It is a durable, convenient and eco- friendly package that saves energy, weighs less, and is cost efficient.
Source :: Packaging of the World
“The “cucó” is an architectural piece typical of the Priorat region. It is a stone cottage with a small entrance (in the form of an “o”), located on the cultivated land. This cottage was used as a refuge in bad weather, and also as a place to rest when the farmer have to travel between their lands.
The graphic of the wine was born as a synthesis of the “cucó” looking for a strong and attractive image, for a wine that goes to a public who love´s wine. They seek for a good value for money, but also an exclusive design for the bottle.”
Design by Atipus | Source :: Lovely Package
Trapiche, a renowned Argentine winery within the local and international market called for Tridimage Agency for the redesign of packaging for its line of sparkling wines.
The new packaging image created by Tridimage aims to convey the elegance of the category and product. The bespoke label format presents the logotype as an emblem over a black background. The agency created a watermark that enhances the brand’s presence by the opposition between brightness and opacity. The metallic color range defined for the line is subtle and delicate.
To complement the launching of this new image, Tridimage designed the cases that aim at communicating a festive and elegant environment. The image of packaging, harmonious and sophisticated, places Trapiche sparkling wine as a benchmark in its class.
Ukuva iAfrica designed the U-Tube with the intent of bringing a new dimension to wine packaging and to how the wine-lover looks at wine as a whole. They aimed to fill a niche somewhere between bottle and box, yet discard the stigma attached to those previous vessels. A market that has been awaiting innovation and attention is the creative canvas behind the U-Tube Wine Collection.
“Two bottles, in a tube, in a bag with a tap,” is the coined slogan associated with the U-Tube label. It means 1.5l of quality wine that comes in something that is neither here nor there in terms of what we know when we conjure up wine vessels. This creativity was received well at the international IFE Awards in London and received an award for the design in the Fresh Ideas 2011 listing it as “True Product Innovation within the Global Food and Drink Industry”.
The U-Tube comes in four varieties of wine. A merlot and a mourverde cover the reds and then there’s a sauvignon blanc and chenin blanc white collection. All the wine is sourced in the Western Cape from a variety of talented up and coming wine makers who leave a hand-written description and signature on each tube.
Another thing you’ll see on this packaging is a Fair Trade mark that ensures the buyer that this product was produced fairly and justly with all those involved in its creation.
For more information, visit http://ukuvaiafrica.withtank.com/