“Pirie Tasmania is a wine producer located on the northern part of the Australian island Tasmania. The environment surrounding the vineyards are a beautiful mix of mountains, forests and rivers.
The typography-based decoration is inspired by the organic environment surrounding the vineyards.”
Design by Magnus Henriksen & Amandus Bjerk | Source :: Lovely Package
More wonderfully simple label design and architecture by Atipus in Barcelona, this time for Vi Crossos.
Design by Atipus | Source :: Lovely Package
Paris-based agency Partisan du Sense have introduced a new dressing for Perrier-Jouet champagne. The new elegant Dandy jacket has been created specially for Grand Brut and Blason Rose tastes. The design of the jacket reminds of an elegant black tuxedo with pink (for Blason Rose) and light-green (for Grand Brut) brush strokes and brings you back to the era of elegant dandies.
This dressing made of neoprene material is designed to keep the champagne within the most suitable temperature range of 9-11 Celsius and allows carrying the bottle whenever you prefer to celebrate, which makes you the master of the celebration.
Source :: POPSOP
“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.
The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.
The name Kingswood is very noble and pairing it with a clean sans-serif font for the logo type says that this product is the new royalty of wines. The Stag was chosen to be symbol because of its bountifulness in BC as well as the majestic presence the animal has. The stance of the stag had to be elegant, non-aggressive but not too docile in order to keep the feeling gender-neutral. The frosted wood grain on the bottles encourages consumers to pick them up and interact with them.
The launch strategy is to first introduce the brand through strategic promotional programs. In-store displays would showcase the limited time offer packaging, reusable and repurposed pine-beetle wood boxes with the symbol of the stag stained onto it. The offer would be available for three weeks and after that would be sold as a special edition gift pack. Whenever a new red or white wine is launched the same promotion will take place but the stag will be cropped in different areas and the packaging will be something the consumer can collect and reuse as coasters, a vase or even hang on the wall. The placement of the stag will always be on the corner of the wine box so that it is possible to mix and match them.”
Design by Erica Craig | Source :: Lovely Package
“The textured, principal poster-esque woodtype captures a raw, farming spirit that is inherent to winemaking, but it’s vertical application creates a bit of irreverence that is also part of Creekside’s innovative DNA. This vertical treatment also alludes to a notion of quality, and reads easily when placed in a “cellared” position lying on it’s side, and grabs important shelf attention at retail.”
Designed by Dynamo | Source :: Lovely Package
Designed by Selim Küçükkutlu, a visual communication student from Turkey. The concept derived from Turkish calling the cheapest wine "Dog Killer".
Source :: Packaging of the World
“El Buscador” and “El Guía” are the first two wines from a line designed under the concept of leisure. The packaging focuses on the moment of relax and pleasure that gives you with a good glass of wine, through a fun and original label that invites consumers to participate directly on the bottle itself to complete or resolve the puzzles.”
Design by Dorian | Source :: Lovely Package
“La Denominación is a wine shop located in Salamanca. They wanted their own special wine to give to clients so they developed a completely handmade wine from their grape harvest. Bottling and labeling is all done by hand in two formats standard and magnum. The bottles are also wrapped in plastic with white circles simulating floral gifts.”
Design by Javier Garduno Estudio de Diseno | Source :: Lovely Package
Design of a label for a multivarietal wine through the use of a meta-message: We use Pantone® chips with colors to identify with a particular grape varietal. Each time a varietal in the blend of this wine changes in the next vintage, the color of the chip changes.
The bottle is elegant with dark glass and square shoulders and slender and with great personality.
The label is modern, clean and colorful, it reflects the plurality of grape varieties and anticipates the product features: fruits, intensity, vivacity… It incorporates the historic Osborne Bull while introducing a different -more modern- typography, consistent with the graphic presentation of the brand. Loyal to its concept of plurality, each year the label will reflect the changes of the grapes that will make up the assemblage of that vintage.
The box maintains the same color values, cleanliness, quality and vanguard reflected in the label.
Design by BrandSession | Source :: Packaging of the World
“The wine is produced by R Wines in Australia exclusively for Cactus Restaurants based in Vancouver, BC. The name and label easily sums up what the wine is all about… big and bold, over-the-top and HIGH in alcohol.”
Designed by Cactus Restaurants Ltd. Source :: Lovely Package