[H]edera is one of our newest and most exciting designs for Domain Marash. It is a brand new winery in Bulgaria full with enthusiasm and exciting perspectives. We all have been inspired by the fresh and young spirit of the whole project. Our main goal was to create a unique label, based on attractive even crazy idea. We decided to use the QR code as a main image of modern vision and then blend it with classic artistic calligraphy for the Hedera brand.

All these incorporated in nearly classic label form, delicately touched by our contemporary approach. As part of our design tradition, we wanted to improve the label effect so we put some transparent puff-up varnish on the QR code and on the Hedera calligraphy. We used the same QR code pattern on bottle capsule and it really turned out the whole vision into something very attractive and elegant at the same time.

Design by Jordan Jelev | Source :: Packaging of the World

Design by Muncho | Source :: Lovely Package

[F]oranell, an organic wine with a very limited production, is conceived by the experience, effort and perseverance of Quim Batlle’s cellar. The design recreates a gateway to another world through a disturbing and hypnotic image, inviting you to discover each of the different hidden sensations of this wine.

Design by Dorian | Source :: Lovely Package

De Vine Vineyards is a new vineyard located on a hill top on Vancouver Island's fertile Saanich Peninsula. They approached Hired Guns Creative for a full branding package including identity design, wine label design, print design, signage design, and website design.

Source :: Packaging of the World

The Design Studio 13 developed the design for the wine bag-in-box. The main design element is a grapevine with a grapes cluster against the picturesque landscape. All the information is written on the label hung on the grapevine. Just two colours used in this design: the light colour is for white wine, and the black colour is for the red one. The colourful and laconic design will take much attention of potential buyers.

Two design variants for the label were developed. In the first one the light tone is used for the white wine, in the second – the dark tone for the semi sweet one. The brightness and saturation of the colours, naturalness of the illustration attract attention without an additional advertisement.

Source :: Packaging of the World

“I created this packaging system for Waterbrook Winery in my Cornish College of the Arts Product and Packaging class. Marketed to 21-30 demographic of novice wine consumer this design is intended to instruct new consumers of the flavor and style of the wine by using expressive line/color. Enabling the wine to stand out on the shelf, and on the dinner table.”

Design by Derek Vander Griend | Source :: Lovely Package