[A] strong wine, hand-made and organic, produced by a small familiar cellar in the Priorat, Spain. To obtain a hand-made character the label is made by hand. As if it was made by the members of the family.
[O]yikil is a line redesign and extension project carried out by José Bahamonde and Natalia Arena. The line needed to grow vertically (Reserva, Gran Reserva, Icono) and horizontally, i.e. by adding varietals. These clients also wanted that labels looked more trendy and elegant.
The name had to be kept, that is why, we decided to emphasize its meaning (Oyikil is Tehuelche language for Condor) and try to find a new image that would allow us more versatility. We redesigned the brand by using a more balanced and legible font.
The Condor colors and flying altitude inspired us to come up with a simple way to represent each line. The first white label represents the youngest and less costly wines. “Vuelo” (flight), “Gran Vuelo” (great flight) and “Cumbre” (summit)correspond to Reserva, Gran Reserva and Icono respectively where the background color gets darker and the condor flies higher.
[T]he designers created new labels for the well-known German wine Lieberfraumilch. In the design of the labels traditional elements were used: bright blue and white colour combination in the label, bottle shape, blue colour of the Rein bottle. The wine collection includes different wine brands. A label was created for each brand. The themes of each label are comic images.
[W]e designed this label in a unique way so that the metallic, paper label wrapped around the bottle and stopped just short to make a silhouette of a wine glass. The calligraphic logo was silkscreened prior to the label application. Only the type and year are mentioned on the “front”. While all other information is saved for the back so not to distract from the simple design.
[T]ransparency can often be a bitter pill for businesses to swallow, and a recent example in the Netherlands is providing a vivid illustration. Launched in March, Sterwijnenthuis is a web shop that sells the very same wines that top-rated restaurants serve, but at dramatically lower prices. The result is that some restaurateurs have threatened legal action.
Working from the wine lists of the top 60 Dutch restaurants, Sterwijnenthuis now sells about 350 of the same bottles online at prices starting at EUR 5.80. Not only that, but next to each wine it sells the site lists the name of the restaurant whose wine list it came from. Also available on Sterwijnenthuis are sommelier advice and taste test results. Though Sterwijnenhuis founder Gijs den Hollander argues that his site uses only publicly available information and that it presents an opportunity for restaurateurs to increase confidence in their brands, restaurants aren’t so sure. By making their markups on wine plain for all to see, the effort has drawn considerable outcry from the Dutch Alliance Gastronomique and individual restaurateurs, as can be seen in a recent report in the Telegraaf.
We’ve seen similar transparency brought to industries across the board, and there’s no denying the shock can be painful for the companies involved. The only strategy when that happens, however, is to embrace the new transparency your customers demand, as our sister site would point out. That way, instead of suffering under transparency tyranny, you can thrive on transparency triumph. An example to learn from!
[T]he Barony de Turis Coop. V. needed to create a benchmark in the custom wine sector. The strategy was to reposition themselves and change the perception of both the brand and its products. We used the year of foundation as a starting point, and after following the artistic avant-garde work of this time (beginning of the century), the option chosen was the one that formally was cleaner. It was printed in flat, with digital white on black self-adhesive paper (Black Pepper).
At Avondale, we strive for biodiversity throughout the farm, not just along the uncultivated fringes but also in the vineyards. There is no better measure of the robustness of any ecosystem than its biodiversity. Multitudes of life forms reduce vulnerability, protect the ecosystem from shocks and enable it to restore and regenerate more quickly. Avondale was one of the first South African wine producers to be awarded the World Wildlife Fund’s Biodiversity in Wine certification. We are blessed with a wonderful array of mammals, birds, amphibians and reptiles on the farm.