[T]he Barony de Turis Coop. V. needed to create a benchmark in the custom wine sector. The strategy was to reposition themselves and change the perception of both the brand and its products. We used the year of foundation as a starting point, and after following the artistic avant-garde work of this time (beginning of the century), the option chosen was the one that formally was cleaner. It was printed in flat, with digital white on black self-adhesive paper (Black Pepper).