[G]irls Just Wanna Have Fun’! What they don’t necessarily want is to know all about the provenance of wine, the complexity of flavour, all of that flowery, fruity nonsense. It’s Friday night, everyone’s round for a pizza, crack open a bottle or three and enjoy… Treasury Wines asked Ziggurat Brands to develop a brand of rose designed for young women – a market that has very little interest in traditional wine language, codes or cues. ‘Bella Vie’ is bright, bold and simply, unashamedly about having a goodtime all the time.
Source :: Packaging of the World