[T]he briefing was very clear, "… we want to go out of the current idea that cavas and champagnes always must transmit a serious and formal image …". The challenge deserved a good dissertation on what this type of product means to the public and that time is consumed and why. After working in different conceptual lines we finally choose this one. The proof that to change pre-established concepts is evolution and that means fresh air in an industry that since a long time ago doesn't transmit new emotions.
Design by The Yes Brand
[T]o celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer".
Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, tote bags, deck chairs and ice cream carts – all sporting the same American Summer theme.
“ButterflyCannon have managed to perfectly capture the essence of an American Summer for our limited edition bottles and in doing so created the perfect summertime accessory for our consumers” says Chloe Lloyd-Jones, Vice President ~ Wine Portfolio, LVMH.”
Design by ButterflyCannon | Source :: Lovely Package