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Ask Mike Carter!
Got a question about print & packaging? I'll do my best to answer you. Contact Mike. If you'd like to contribute to Serious About Wine, even better!
Sep
6
Cirro Wine Labels
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Cirro are the highest of all clouds formed by ice crystals with thin wisp like feather trails – and Viscosity’s latest range of wine. From the purest of water sources 25,000ft above New Zealand’s Marlborough Sounds coastline the story begins, only to leave you somewhere much much higher by the end.
Design by Tass Gyenes | Source :: Lovely Package
Sep
2
Vino Peleon Wine Labels
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Designed by low ink studio, Spain | Source :: Packaging of the World
Aug
28
The Blonde Bombshell
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The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops.
Designed by Hook | Source :: Lovely Package
Aug
27
Saint & Sinner
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Boldinc were approached by a charming pair of wine connoisseurs to create their own brand and range of wines. It was obvious from the outset that this cheeky couple agreed to disagree. One portrays the characteristics of a shining saint whereas the other depicts the attributes of a saucy sinner. Their passion and expertise provided the platform & perfect formula for sourcing a range of killer wines. The interaction between the two personalities (which resulted in some seriously colourful meetings) was the inspiration behind the new brand. ‘Saint & Sinner’ was born.
S&S loved that descriptors for wines were synonymous with the way we illustrate a woman’s tantalizing qualities. The pair set out to discover great wines that encapsulated the divine essence of sensual femininity and the intriguing human sexuality.
Five deliciously seductive drops were sourced by S&S from the depths of Australian vineyards; Syrah, Pinot Gris, Cabernet Sauvignon, Pinot Noir and a Sauvignon Blanc.
Boldinc were commissioned to jolt this concept into motion. The seductive and tempting ‘Calling Card’ range was born. The range was based upon Calling Cards or small flyers plastered inside telephone booths to advertise the services of a call girl. Calling cards would traditionally depict a seductress, a provocative description and the phone number to dial to receive her services. A retrospective look at Calling Cards through the ages provides an engaging visual communication of human enterprise that’s both entertaining & authoritative, through cheap colourful 'cottage industry' printing methods.
Boldinc translated this style onto each of the Calling Card variant. Each label depicts unique and dazzling female personalities & her services. Her sassy characteristics are entwined to the tasting notes of the wine inside. S&S celebrates the distinctive attributes of wine that consumers find so desirable and the complex and subtle characteristics in a woman that can be so enticing. This tongue in cheek range will not be for everyone, it was never meant to be, though we hope the playful qualities shine through.
The wine is aimed at individuals in their late 20’s to early 40’s, both women and men who appreciators of life’s idiosyncrasies. We hope that this range provides many a controversial discussion, during dinner parties.
Each wine comes complete with phone number so the consumer can text for insightful information, cheeky pictures or dangerous specials for purchasing wine in the future. The naughty interaction between brand and consumer is fun but has a serious side that keeps the brand fresh, drives loyalty and sales. The Boldinc team thinks you should text to find out!
By Andrew Gibbs | Source :: www.thedieline.com
Aug
26
The Farm
Filed Under Wine Label Design, Wine Labels | Leave a Comment
This wine label design is inspired by a well-known surf break in the South of Western Australia.
The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic.
The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.
Designed by brainCELLS | Source :: Lovely Package
