Boxing Clever

Worldwide, wine packaged in bag-in-box containers has been one of the fastest growing segments of the wine market, catering to consumers who want the convenience and longer shelf life it offers. In the U.S., box wines have been slow to catch on with a measly 6% market share, and continues to bear the stigma of […]

Cooper Cooler

Ever had guests arrive at a wine-tasting party with bottles of white wine still at room temperature? My first thought is to stuff them into the freezer where chances are I’m going to forget about it. Here’s the Cooper Cooler, a  gadget that’s designed to chill your warm beverages, but with a twist; this one can also […]

Caveat emptor

Serious wine collectors clearly have a high tolerance for risk as, according to Sotheby’s, some 5% of the world’s most expensive wines are fakes. There are no definite numbers on how many counterfeits are changing hands, but Serena Sutcliffe, Sotheby’s international wine director, told Decanter magazine that the number of 1945 vintage wines being sold […]

Are Wine Websites Innovative Enough?

According to Brian Reich, Media Director for Cone www.coneinc.com the average website is pretty boring. He asked a group of people recently what they thought were the most exciting things happening in the new media space right now. And he got a range of answers: mobile messaging and advertising, games, social networking, video, even podcasting made the list. Nobody […]

Root : 1

My interest in wine packaging spans nearly a decade, and during this time I’ve rarely seen a design or concept that is so brilliant that it sets the standard. Award winning international design house Turner Duckworth has  pulled the proverbial “rabbit out of the hat” with their design for Root : 1.   In the U.S. the Chilean […]

Juno Wines

Comparing wine and the art of winemaking to female beauty is a timeless analogy. Juno Wines take their inspiration from the Roman Goddess, wife of Jupiter. She was the protector of marriage and women and was associated with childbirth and bounty. This ties in with the imagery on the Juno Cape Maidens Range, paying homage […]

Simplicity

“The designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint-Exupéry (French writer).

Bottlerocket

For today’s consumer good is not good enough. They are saying: “If you want my business, amaze me! Knock me out! Make an emotional impression I won’t forget.”  Bottlerocket, a innovative retail wine concept in New York’s Flatiron District, aims to do just that by making shopping for wine more intuitive by presenting its inventory […]

The Power of the Box – Powerful Packaging Design

Packaging has power – enormous power – over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because it does for us what we wish it to do. As any brand manager will tell, we buy the “brand promise” and the package carries […]