Fortune Corkies

In an overcrowded marketplace wineries are constantly looking for any conceivable advantage to keep themselves one step ahead of the competiton, and build brand loyalty. Here’s a innovative yet simple idea from Fantesca Estate, St. Helena, California – Fortune Corkies. Traditionaly wineries have often printed their names or brands on their corks, and this takes […]

Lessons in Branding

The January cover story of Inc. magazine (www.inc.com) has a fascinating case study of an American food sauce manufacturer with a branding problem. Dave’s Gourmet has four product categories and 136 different products, many with completely different label and packaging designs – and no common branding theme. A host of wine companies find themselves in […]