Wine Branding – Serious About Wine http://www.seriousaboutwine.co.za Mike Carter's Blog for Wine Packaging, Design & Marketing Insights Sat, 27 Jul 2013 12:16:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.10 Concha y Toro : The World’s Most Admired Wine Brand http://www.seriousaboutwine.co.za/2011/09/concha-y-toro-the-worlds-most-admired-wine-brand/ Sun, 18 Sep 2011 09:52:39 +0000 http://www.seriousaboutwine.co.za/?p=5537 [T]he August edition of Drinks International publishes the “World’s Most Admired Wine Brands” ranking, where the Chilean Concha y Toro obtained the top position in the list, being nominated the most number of times and surpassing long established brands like Torres, Vega Sicilia, Antinori, Penfolds and Jacob’s Creek, to mention just some. In recent years, […]

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[T]he August edition of Drinks International publishes the “World’s Most Admired Wine Brands” ranking, where the Chilean Concha y Toro obtained the top position in the list, being nominated the most number of times and surpassing long established brands like Torres, Vega Sicilia, Antinori, Penfolds and Jacob’s Creek, to mention just some.

In recent years, Concha y Toro’s position as an industry leader has become established. However, this is the first time it has been recognized and admired by some of the most influential figures in the wine business.

Read the full article.

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Inc. Chats With the Spanish Wine Diva http://www.seriousaboutwine.co.za/2011/09/inc-chats-with-the-spanish-wine-diva/ Mon, 12 Sep 2011 23:15:20 +0000 http://www.seriousaboutwine.co.za/?p=5528 [I]t wasn't too long ago that traditional riojas and sherries were the only wines associated with Spain. And while the crazy popularity of Spanish cuisine has definitely bolstered appreciation for the country's wines in America, Katrin Naelapaa, executive director of Wines From Spain, makes it her business to ensure Spanish grapes get just as much […]

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[I]t wasn't too long ago that traditional riojas and sherries were the only wines associated with Spain. And while the crazy popularity of Spanish cuisine has definitely bolstered appreciation for the country's wines in America, Katrin Naelapaa, executive director of Wines From Spain, makes it her business to ensure Spanish grapes get just as much love as their Italian and French counterparts. Naelapaa, who's been with the company since 1992, tells Inc. how she helped build the once-fledgling industry into a $2 billion export business.

Read the full interview.

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Perrier-Jouet Celebrates it’s 200th Anniversary in Paris http://www.seriousaboutwine.co.za/2011/04/perrier-jouet-celebrates-its-200th-anniversary-in-paris/ Sun, 03 Apr 2011 23:16:22 +0000 http://www.seriousaboutwine.co.za/?p=5066 On March 20, Champagne House Perrier-Jouët celebrated its bicentenary with the unveiling of Bi-Centenaire—the very first Living Legacy champagne designed to be passed on to future generations. An exclusive guest list gathered for the unveiling of a new kind of Champagne experience by the house renowned globally for its Belle Époque Cuvée. Guests were also […]

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On March 20, Champagne House Perrier-Jouët celebrated its bicentenary with the unveiling of Bi-Centenaire—the very first Living Legacy champagne designed to be passed on to future generations.

An exclusive guest list gathered for the unveiling of a new kind of Champagne experience by the house renowned globally for its Belle Époque Cuvée. Guests were also treated to the unveiling of a new work of art commissioned from American artist Daniel Arsham, designed to embody the spirit of Bi-Centenaire—a true invitation to celebrate life.

Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage wine with two stories. The first takes place today: a champagne-lover treats himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through the generations, preciously stored in a private cellar in Perrier-Jouët for up to 100 years.

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Just 200 guests from 10 countries attended the private launch, set in the stunning glass courtyard of the iconic Ecole des Beaux Arts in Paris, symbolizing Perrier-Jouët’s passionate family spirit for passing on artisanal and artistic craftsmanship. Guests enjoyed a unique exhibition of photographic portraits by legendary Studio Harcourt, showcasing iconic examples of family legacy including French movie stars Alain Delon and daughter Anouchka, American model and actress Jerry Hall and daughter Georgia May Jagger, Catherine Deneuve and son Christian Vadim, the world’s oldest Circus dynasty Patriarch Sampion Bouglione and son Francesco, France’s oldest jeweller Olivier Mellerio and daughter Emilie, and more.

The evening concluded with the unveiling of Daniel Arsham’s unique diptych sculpture, revealing glimpses of the bottles through an original and distinctive architecture, designed to express the philosophy of this champagne. “It was this spirit of Perrier-Jouët continuity that I wanted to illustrate by creating a diptych that combined both the essence of Perrier-Jouët and my universe. My initial inspiration came from Perrier-Jouët’s vines and its cellars, the detail of Emile Gallé’s anemone flower,” commented Daniel Arsham.

Perrier-Jouët Bi-Centenaire is available in very limited quantities (100 pieces only) at the Champagne House’s Boutique in Epernay and by appointment only including a privileged hospitality experience. It is also available through the exclusive Pernod Ricard network for an average RSP of 10,000 euros.

Source :: POPSOP

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Parducci’s True Grit Wine http://www.seriousaboutwine.co.za/2010/12/parduccis-true-grit-wine/ Tue, 21 Dec 2010 23:15:07 +0000 http://www.seriousaboutwine.co.za/?p=4831 Parducci Winery in Mendocino county has been making True Grit Petite Sirah wine for a while but the wine is getting new attention because of the upcoming Ethan and Joel Coen remake of the John Wayne classic Western, True Grit. The wine got its Hollywood turn last week. Wine Spectator reports that Parducci partner Tim […]

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Parducci Winery in Mendocino county has been making True Grit Petite Sirah wine for a while but the wine is getting new attention because of the upcoming Ethan and Joel Coen remake of the John Wayne classic Western, True Grit. The wine got its Hollywood turn last week. Wine Spectator reports that Parducci partner Tim Thornhill poured the wine at the cast screening of the movie and that Paramount purchased 100 extra bottles for distribution to their media contacts.

The wine got its name before the new movie but does takes its name from the original. As the story goes, several years ago a publicist dubbed the wine a "John Wayne among reds." The True Grit label shows a worn pair of boots with spurs. The latest vintage (2007) is available on the winery website for $19.99 a bottle. It's described as having aromas of ripe fruit, white pepper and vanilla with blackberry, dark chocolate, pepper and caramel flavors.

By Deidre Woollard | Source :: www.luxist.com

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Perrier-Jouet Continues the Dandy Theme with the Leather Bag & Notebook Set http://www.seriousaboutwine.co.za/2010/12/perrier-jouet-continues-the-dandy-theme-with-the-leather-bag-notebook-set/ Sat, 18 Dec 2010 23:18:19 +0000 http://www.seriousaboutwine.co.za/?p=4823 Almost each season, Perrier-Jouët collaborates with renowned artists and celebrities to create another project to mirror the nature of the refined champagne. This fall, the brand unveiled a series of watercolour illustrations by Kareem Iliya, who dedicated his visuals to the theme of the Dandy Ball. Now, ahead of Christmas celebrations and exquisite parties, the […]

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Almost each season, Perrier-Jouët collaborates with renowned artists and celebrities to create another project to mirror the nature of the refined champagne. This fall, the brand unveiled a series of watercolour illustrations by Kareem Iliya, who dedicated his visuals to the theme of the Dandy Ball. Now, ahead of Christmas celebrations and exquisite parties, the brand presents a nice follow-up, “a lavish leather bag containing a bottle of Perrier-Jouët Fleur de Champagne, two glasses and a notebook on the art of drinking champagne,” which is sure to add to the festive spirit.

The gorgeous dandy bag by leatherwork designer, Isaac Reina and the Champagne Notebook by David Piper, which contains illustrations by Kareem Iliya, are celebrating the iconic colours of the brand—black, pistache green (they are the dominant ones here) and white— as well as the classical pattern on the brand, the gorgeous anemones, which are embossed on the leather. This series of state-of-art bags is limited to 40 pieces for the whole world, each numbered and signed by Reina. The accessories, inspired by the style of the famous brand, can be purchased from quality wine retailers and department stores.

“When I draw, I always consider the intimate relationship between man and the object. Here, I imagined what bag would be suitable for Oscar Wilde,” commented Reina. The list of art&craft collaborations of the brand also includes a magnificent lacework case by Christofle and Van Cleef and Arpels white gold and diamond brooch.

Source :: www.popsop.com

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Wine Branding for European Markets : Expert Insight http://www.seriousaboutwine.co.za/2010/11/wine-branding-for-european-markets-expert-insight/ Thu, 18 Nov 2010 06:50:36 +0000 http://www.seriousaboutwine.co.za/?p=4704 Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent. And as the rise of ‘branded’ wines continues apace, Europe has not been exempt. While the modern focus on branded wine tends to look across the Atlantic and ‘Down Under’ […]

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Europe loves wine. Sure, Belgium has its beer and Britain (and France) its cider, but really, wine is the most popular drink on the continent.

And as the rise of ‘branded’ wines continues apace, Europe has not been exempt. While the modern focus on branded wine tends to look across the Atlantic and ‘Down Under’ (Blossom Hill, Jacob’s Creek et al); Europe was first on the scene with Blue Nun back in the 1920s and le Piat D’or in the 1980s. Although the market for these wines declined as the New World took off, now names such as Campo Viejo have opened up the market for quality wine brands across Europe.

Read the article by John Mathers.

Source :: www.popsop.com

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Sotheby’s Opens Retail Wine Shop http://www.seriousaboutwine.co.za/2010/10/sothebys-opens-retail-wine-shop/ Sun, 03 Oct 2010 23:30:22 +0000 http://www.seriousaboutwine.co.za/?p=4546 Sotheby's has sold wine at auction for years but now it has opened a retail store. The auction house bought out Aulden Cellars, the retail wine store on the ground floor of its headquarters at 1334 York Avenue on Manhattan's Upper East Side. The new store was designed by Deanna Kuhlmann-Leavitt of Kuhlmann Leavitt Inc, […]

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Sotheby's has sold wine at auction for years but now it has opened a retail store. The auction house bought out Aulden Cellars, the retail wine store on the ground floor of its headquarters at 1334 York Avenue on Manhattan's Upper East Side. The new store was designed by Deanna Kuhlmann-Leavitt of Kuhlmann Leavitt Inc, and offers a wide range of wine from $13.95 to $40,000 per bottle.

When Sotheby's first started wine auctions in New York in 1994, state law required auction houses to partner with a store that had held a state liquor license for 10 years. Decanter reports that Sotheby's first partner was Sherry-Lehmann. When that relationship ended in late 1999, Sotheby's found another licensee and the resulting store was named Aulden Cellars.

The online store can ship to around half of the U.S. There are plans to expand the concept to other locations if the Sotheby's Wine shop is a success.

By Deidre Woollard | Source :: www.luxist.com

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Urban Farming Gets a Swanky Boost From Organic Wine-Maker, Bonterra Vineyards http://www.seriousaboutwine.co.za/2010/09/urban-farming-gets-a-swanky-boost-from-organic-wine-maker-bonterra-vineyards/ Tue, 21 Sep 2010 23:07:43 +0000 http://www.seriousaboutwine.co.za/?p=4509 Organic, California-based wine producer, Bonterra Vineyards, has announced a new cause marketing partnership with national non-profit, Growing Power, to support a national movement towards urban farming for the diverse communities of the United States. Bonterra is kicking off the campaign with a $20,000 donation to urban farming organizations across the U.S. and hopes to raise […]

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Organic, California-based wine producer, Bonterra Vineyards, has announced a new cause marketing partnership with national non-profit, Growing Power, to support a national movement towards urban farming for the diverse communities of the United States. Bonterra is kicking off the campaign with a $20,000 donation to urban farming organizations across the U.S. and hopes to raise an additional $80,000 in the Global Giving Challenge. Growing Power produces and delivers healthy food to low-income city dwellers and has entered into a year-long partnership with Bonterra.

"We're proud to partner with Growing Power as our goal is to not only raise funds for these urban farming organizations, but to also help engage people across the country in the urban farming movement so these local groups can grow and produce more food for their communities," said Bonterra brand director, John Tichenor.

There are certainly precedents for wine companies going green and organic–last month we reported on the latest sustainable winery rankings and earlier this year we sketched out the pricing conundrum for organic wines.

But what's innovative about the Bonterra campaign is its attempt to provoke a national dialogue about the process and ecosystem within which healthy foods get from farmlands to New York City tenements. The take-away message is "the idea that it takes more than farmers to get Good Food to the table," said Growing Power CEO, Will Allen. By galvanizing the American public in a giving campaign, people are forced to consider all the varying stakeholders involved in healthy food production, from corporations to non-profits to individual donors.

By Jenara Nerenberg | Source :: Fast Company

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Sovio Crowdsources Wine Labels http://www.seriousaboutwine.co.za/2010/08/sovio-crowdsources-wine-labels/ Tue, 17 Aug 2010 12:38:31 +0000 http://www.seriousaboutwine.co.za/?p=4323 In a move echoing Domino’s “improve our pizza” campaign, UK-based Sovio Wines is turning to the public to turn its wine labels from drab to fab. Sovio’s competition , which is accepting entries through the end of the month, is seeking “innovative and unconventional label designs” to jazz up its good-for-you reduced-alcohol red and white […]

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In a move echoing Domino’s “improve our pizza” campaign, UK-based Sovio Wines is turning to the public to turn its wine labels from drab to fab.

Sovio’s competition , which is accepting entries through the end of the month, is seeking “innovative and unconventional label designs” to jazz up its good-for-you reduced-alcohol red and white wines.

Crowdsourcing, of course, is the flavor du jour for brand marketers these days. Sovio, which has been around since 2005, when it launched with the mission of marketing a ‘New Generation Wine,’ wants its new-look packaging to communicate that its wines are may be lighter, but they’re also aromatic and flavorful and less intoxicating.

With alcohol levels ranging from 5.5% to 8% alcohol, instead of the typical 13.5 – 14.5%, the line also boasts fewer calories – about 50% fewer.

A unique ‘cold vacuum’ distillation process developed by Sovio’s sister company, TFC Wines, removes alcohol from a proportion of the wine, then reblends it with the rest and the final product is less-alcoholic wine. The TFC logo appears on all bottles as the brand’s seal of approval that each bottle meets its standards for method and quality.[more]

“We felt that a competition for artists, art students and illustrators in general would be the best way to achieve this as most of them are most likely not working in the wine industry and can come up with unbiased, fresh and unconventional ideas for our product,” Helen Lentze, TFC’s marketing manager, told Marketing Magazine.

The wine is made in Napa Valley by David Stevens, who says it’s a “lighter alternative…easy-going option for mid-week drinking.” The brand endured a protracted legal battle over its UK launch – at issue was calling the low-alcohol product a wine rather than a ‘wine-based drink.’ Sovio is available at Tesco and Premier convenience stores.

The design competition, which is free to enter, offers a top prize of roundtrip airfare for two from London to San Francisco, and five nights double occupancy in a hotel.

One caveat: only UK residents over 18 can participate … but perhaps a side-trip to Napa Valley to see the Mother grape makes it all the more worthwhile.

Source :: BrandChannel

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Divers Find 230 Year Old Champagne http://www.seriousaboutwine.co.za/2010/07/divers-find-230-year-old-champagne/ Tue, 27 Jul 2010 09:26:43 +0000 http://www.seriousaboutwine.co.za/?p=4198 Divers in the Baltic Sea are believed to have discovered a trove of 230-year old Veuve Clicquot Champagne, believed to be the oldest drinkable Champagne ever found. About 30 bottles are believed to be in the wreck. One of the dive-party's members reportedly opened one and tasted it, saying, "it tasted fantastic." Swedish wine expert […]

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Divers in the Baltic Sea are believed to have discovered a trove of 230-year old Veuve Clicquot Champagne, believed to be the oldest drinkable Champagne ever found.

About 30 bottles are believed to be in the wreck. One of the dive-party's members reportedly opened one and tasted it, saying, "it tasted fantastic."

Swedish wine expert Carl-Jan Granquist estimates each bottle could bring around euro50,000 if the corks are in tact.

The bottles were discovered Tuesday, July 13 near the Aland Islands in the Baltic between Sweden and Finland.

The bottles are believed to be Veuve Cliquot, owned by Moet-Chandon, because of an anchor design on the cork, which the Champagne house used. The identity of the ship has not yet been determined.

By David Kiley | Source :: www.luxist.com

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