[T]he Lake House Denmark is located in Denmark, Western Australia.

Known as ‘one of the most picturesque cellar doors in Western Australia’, the winery sits beside a large, trout filled lake and has become a popular tourist destination. Developed over the last seven years, The Lake House Denmark has three ranges of wine, each positioned in a different price category. The labels work on their own and also visually relate to each other to create a unique brand story.

The signature, mid-range Postcard Series features a whimsical, nostalgic "1930’s feel" illustration of a couple rowing on the lake, capturing their holiday romance.

The popular “He Said She Said” label is the fun and quirky entry level wine for The Lake House Denmark. The ‘couple in the boat’ are the characters from the mid-range Postcard Series, featured much more prominently, with a humorous take on relationship miscommunications between men and women.

The premium range of The Lake House Denmark features blue and silver foils and swashes that are representative of the lake, to create an elegant, high-end label that’s a touch more serious. The red and white striped neck cuff is a visual link to the gentleman’s boating jacket from the Postcard Series.

Design by Manifesto Design | Source :: Lovely Package

[A] strong wine, hand-made and organic, produced by a small familiar cellar in the Priorat, Spain. To obtain a hand-made character the label is made by hand. As if it was made by the members of the family.

Designed by Atipus | Source :: Lovely Package

[A]s well as rebranding the identity for the Herdade Grande wine producer from Portugal (Alentejo), MusaWorkLab also designed the packaging for both wines Herdade Grande and Condado das Vinhas.

Source :: Packaging of the World

[O]yikil is a line redesign and extension project carried out by José Bahamonde and Natalia Arena. The line needed to grow vertically (Reserva, Gran Reserva, Icono) and horizontally, i.e. by adding varietals. These clients also wanted that labels looked more trendy and elegant.

The name had to be kept, that is why, we decided to emphasize its meaning (Oyikil is Tehuelche language for Condor) and try to find a new image that would allow us more versatility. We redesigned the brand by using a more balanced and legible font.

The Condor colors and flying altitude inspired us to come up with a simple way to represent each line. The first white label represents the youngest and less costly wines. “Vuelo” (flight), “Gran Vuelo” (great flight) and “Cumbre” (summit)correspond to Reserva, Gran Reserva and Icono respectively where the background color gets darker and the condor flies higher.

Design by Arena-DG | Source :: Packaging of the World

[T]he newest wine label for Portuguese brand “Luis Pato” was created by M&A Creative. The idea behind the design was to create an irreverent concept using the image of the owner with graphic illustration.

Design by M&A Creative | Source :: Lovely Package

Design by Arda Kissoyan | Source :: Lovely Package

[W]e designed this label in a unique way so that the metallic, paper label wrapped around the bottle and stopped just short to make a silhouette of a wine glass. The calligraphic logo was silkscreened prior to the label application. Only the type and year are mentioned on the “front”. While all other information is saved for the back so not to distract from the simple design.

Design by Nosh Creative | Source :: Lovely Package

[T]he Barony de Turis Coop. V. needed to create a benchmark in the custom wine sector. The strategy was to reposition themselves and change the perception of both the brand and its products. We used the year of foundation as a starting point, and after following the artistic avant-garde work of this time (beginning of the century), the option chosen was the one that formally was cleaner. It was printed in flat, with digital white on black self-adhesive paper (Black Pepper).

Design by Estudio Pedro Gonzalez | Source :: Lovely Package

At Avondale, we strive for biodiversity throughout the farm, not just along the uncultivated fringes but also in the vineyards. There is no better measure of the robustness of any ecosystem than its biodiversity. Multitudes of life forms reduce vulnerability, protect the ecosystem from shocks and enable it to restore and regenerate more quickly. Avondale was one of the first South African wine producers to be awarded the World Wildlife Fund’s Biodiversity in Wine certification. We are blessed with a wonderful array of mammals, birds, amphibians and reptiles on the farm.

www.avondalewine.co.za

[H]edera is one of our newest and most exciting designs for Domain Marash. It is a brand new winery in Bulgaria full with enthusiasm and exciting perspectives. We all have been inspired by the fresh and young spirit of the whole project. Our main goal was to create a unique label, based on attractive even crazy idea. We decided to use the QR code as a main image of modern vision and then blend it with classic artistic calligraphy for the Hedera brand.

All these incorporated in nearly classic label form, delicately touched by our contemporary approach. As part of our design tradition, we wanted to improve the label effect so we put some transparent puff-up varnish on the QR code and on the Hedera calligraphy. We used the same QR code pattern on bottle capsule and it really turned out the whole vision into something very attractive and elegant at the same time.

Design by Jordan Jelev | Source :: Packaging of the World