[T]his is a range of wines that the Belgian supermarket chain Delhaize offers within its own "365" brand, which includes basic, everyday products at an affordable price.
We set as a starting point, communication in the spirit of the "365" brand: simplicity and ‘why not?’ humor, irony, ensuring that the whole range had a visual unity. In addition, we had to ensure that the entire line had a visual unity. This was also a requirement of the brief.
It seemed interesting to us to communicate the simplicity of the product, since there were also other ranges of own-brand wines at a higher price. And we sought a motif or an element capable of communicating effectively. And so we hit upon the cap.
The wine cork is a sign of humility, an object of little value, often used for handicrafts, as simple, base and easily manipulated raw material with which to play, create and to serve the most unexpected uses. The use of cork as the main motif for the label gives the air of being crafted and of fun. All from something simple, typical of an everyday product. The cork is also the element which unifies and personalizes the entire line.
The design of each label refers to the country of origin. In the case of France the different types of wine are identified by a style of French hat: the boater, Napoleon's hat, haute cuisine chef's hat or the kepi of a French gendarme …
And so with the same language, other sources are resolved: the Native American and the cowboy for the California wines, the elephant for the South African, a footballer for Argentine wine or the Easter Island moai for that of Chile.
The humility of a product and its low cost need not be at odds with humor, with the intent and with an intelligent public.
* DELHAIZE is a Belgium distribution chain with more than 800 supermarkets in nationally and over 1500 on the east coast of the USA.
[M]artian Ranch & Vineyard is a young, biodynamically-farmed vineyard on famed Alisos Canyon Road in the Santa Ynez Valley. Proprietor Nan Helgeland named the winery after her two sons, Martin and Ian. The name quickly gave a connotation of the obvious, the extraterrestrial.
Martian approached Geyrhalter with nothing but a great name, backed by an exceptional vineyard and wine maker, in the spring of 2009 and was quick to choose them as the agency responsible to handle the brand launch as it was about to dive into an over saturated, and highly critical market place in the midst of a recession in California.
After the first meeting it was determined by the client that there was a need for a 'Martian' to appear as part of the brand as well as having ochre as a color of choice on the wish list. So Geyrhalter & Co set out to define who and what Martian is.
"Our solution to have the Bacchus-esque Martian be the insider's secret came after more blunt variations on the theme," said Fabian Geyrhalter, principal and creative director of Geyrhalter & Company. "The more time you spend with the brand, the more opportunities you have to uncover the element of surprise. Martians are rarely seen after all, and might diminish the value of their suite of varietals that range from a Rose Grenache to a classic SoCal Pinot Noir."
"Our concept to keep the Martian hidden in plain sight, yet to keep the brand sophisticated (but not sober) works to tell the story of a winery that consistently turns out beautiful bottles of wine yet knows how to have a good time. After all, that's what wine is all about," Geyrhalter added.
[W]ine label for Quinta da Bichinha, a wine producer from Lisbon region, and this is Prima Casta Red wine for China Market. It is an elegant and distinct label and that's why we decided to use the black color and the foiled gold. The text below the brand's name is printed with a soft gray, overprinted with high screen built to reinforce the elegance of he label.
Another wine label for a Portuguese wine producer from the Lisbon region, inspired by Barcelo's cock (a traditional legend). This label was developed for Quinta da Bichinha, for the chinese market and is printed using black, foiled gold and high screen built on the brand's name.
100 Hectares is a Douro valley wine producer, from Portugal, and this label all in black an heavy gray, uses a soft paper and high screen built on the brand's name and squares above.
The brand and the squares above are inspired in the property's dimension, measured in Hectares and there are 100 squares on the top of the label. This is the 3rd label release, after the white and red wine.
[D]esign inspired by the posters of famous artistic and cultural movement "Art Nouveau" of the late nineteenth century. The name, style of wine "Late Harvest Semillon," the design and concept of the product are in perfect harmony with all that time represented "Belle Epoque".
[T]he creative idea of this wine label is to immerse the users into an improvised route by bicycle through the Adriatic coast.
We tried to show each of the three different trip stages within three different labels: The beginning, showing the feeling of nerves and uncertainty in the beginning of the trip; Midway, showing the anecdotes and experiences lived in the way; The End, it is about the goodbye of our adventure, the experience of all we have lived during the trip and all the memories we keep.
The three bottles of wine are united through the drawn-hand line, and in every label increase the number of bicycle saddles which symbolizes the meeting with more people in the way.
Source :: Packaging of the World
[R]edesigned packaging for Ernesto Catena Vineyards. The idea of the redesign was to emphasize the image of a post stamp, increase the perception of quality and price with a more careful, now making a greater impact at the point of sale.
Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.
[F]or the design of this Coma Fredosa as well of that of other wines from the same winery, the “graphic language” of the topography is a key element that offers a series of clues and concepts about the wine and the winery to the spectator/consumer.
The topography helps us locate geographically the estates within the municipality of Colera. The contour lines allow us to understand the distinct orography which requires the grapes to be picked by hand and deeply affects the wine. From right to left across the topography on the label we can travel from estate to estate, starting at sea level to finally reach Albera mountain range.
The GPS point locates the exact position of the winery and at the same time works as an element of interaction and information for the consumer. A simple search of the GPS coordinates puts the local information on the label in the context of the Global geography. Through the topography we can find the location of the estate which produced this Coma Fredosa, as well as the location of the winery’s different estates and some geographic points after which the other wines are or will be named.
Screen printing has been used to recreate the relief of the topography and other elements as if it were topographic braille, which invites the recipient to touch the label and feel the distinct topographic relief. As if it were a “secret game” with the client, in the village of Colera the owners’ family home has been marked in red. The other houses and plots on the “map” are dark grey.
The top of the wine capsule is crowned by a circle/point with different conceptual connotations: it is the GPS point that can be seen on the map, it makes reference to the winery’s logo, it is a graphic synthesis of a grape, it is… The capsules of the various wines share this same element as a conceptual link.
The colours used on the label are a combination of corporate colours, established to maintain a chromatic consistency with the other labels and the graphic image of the winery. In a way this wine label is the prologue that complements and strengthens the concept of all the other labels of this winery.
[W]ine producer and distributor Boutinot UK, are launching a new addition to their portfolio with the introduction of “The Cloud Factory”, a Sauvignon Blanc from Marlborough, New Zealand. With grapes sourced from the cool Waihopi Valley in Southern Marlborough, the elegant wine is alive with aromas of stone-fruits and minerals, with flavours of guava and lime.
The name itself was chosen to evoke New Zealand, the “Land of the long White Cloud”, with packaging designed by branding and design specialists, Biles Inc.
When asked where inspiration for the label design came from, Anthony Biles, the agency creative director said, “We imagined what a cloud factory might look like, and this is our vision". The unique lettering was crafted by hand to compliment the illustration style and name, using whimsy and originality to create shelf impact, while at the same presenting a compelling consumer proposition around the magical story of this wine.
[T]ucumen is a new line of wines Budeguer, a family company of immigrants who became major sugar producers in northern Argentina. After more than a century they returned to migrate to Mendoza, the land of vineyards to produce their own wines. The brand is a combination that joins the Argentinean regions of Tucumán (Sugar Land in Argentina) and Mendoza. The design attempts to convey the collage of cultures, styles, colors and textures of two lands as different but united in a single product that represents love for their family origins.