Wine Marketing – Serious About Wine http://www.seriousaboutwine.co.za Mike Carter's Blog for Wine Packaging, Design & Marketing Insights Sat, 27 Jul 2013 12:16:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.10 Transparency comes to restaurant wine lists http://www.seriousaboutwine.co.za/2011/07/transparency-comes-to-restaurant-wine-lists/ Sat, 09 Jul 2011 23:21:41 +0000 http://www.seriousaboutwine.co.za/?p=5353 [T]ransparency can often be a bitter pill for businesses to swallow, and a recent example in the Netherlands is providing a vivid illustration. Launched in March, Sterwijnenthuis is a web shop that sells the very same wines that top-rated restaurants serve, but at dramatically lower prices. The result is that some restaurateurs have threatened legal […]

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[T]ransparency can often be a bitter pill for businesses to swallow, and a recent example in the Netherlands is providing a vivid illustration. Launched in March, Sterwijnenthuis is a web shop that sells the very same wines that top-rated restaurants serve, but at dramatically lower prices. The result is that some restaurateurs have threatened legal action.

Working from the wine lists of the top 60 Dutch restaurants, Sterwijnenthuis now sells about 350 of the same bottles online at prices starting at EUR 5.80. Not only that, but next to each wine it sells the site lists the name of the restaurant whose wine list it came from. Also available on Sterwijnenthuis are sommelier advice and taste test results. Though Sterwijnenhuis founder Gijs den Hollander argues that his site uses only publicly available information and that it presents an opportunity for restaurateurs to increase confidence in their brands, restaurants aren’t so sure. By making their markups on wine plain for all to see, the effort has drawn considerable outcry from the Dutch Alliance Gastronomique and individual restaurateurs, as can be seen in a recent report in the Telegraaf.

We’ve seen similar transparency brought to industries across the board, and there’s no denying the shock can be painful for the companies involved. The only strategy when that happens, however, is to embrace the new transparency your customers demand, as our sister site would point out. That way, instead of suffering under transparency tyranny, you can thrive on transparency triumph. An example to learn from!

Website: www.sterwijnenthuis.nl | Source :: www.springwise.com

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Design Firm Unveils Chilean Miner-Themed Wine http://www.seriousaboutwine.co.za/2010/12/design-firm-unveils-chilean-miner-themed-wine/ Thu, 23 Dec 2010 23:15:46 +0000 http://www.seriousaboutwine.co.za/?p=4836 The British design firm Unreal is giving clients a curious Christmas gift this year: in-house designed, limited-run bottles of “Chilean Winers." As in Chilean miners. As in the guys who spent 69 days trapped in a mineshaft surviving on protein shakes and nicotine patches. Well… It's better than fruitcake! Read more… Source :: www.fastcodesign.com

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The British design firm Unreal is giving clients a curious Christmas gift this year: in-house designed, limited-run bottles of “Chilean Winers." As in Chilean miners. As in the guys who spent 69 days trapped in a mineshaft surviving on protein shakes and nicotine patches. Well… It's better than fruitcake!

Read more…

Source :: www.fastcodesign.com

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California-Themed Wine Bars To Open Across Asia http://www.seriousaboutwine.co.za/2010/12/california-themed-wine-bars-to-open-across-asia/ Wed, 22 Dec 2010 23:15:38 +0000 http://www.seriousaboutwine.co.za/?p=4833 I've mentioned the growing hunger for French wine in Asia but California wine hasn't caught on quite as strongly yet. That could change with the launch of California Vintage, a new chain of California-themed wine bars that will open in Asia starting in the Central neighborhood in Hong Kong in January. Decanter reports that the […]

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I've mentioned the growing hunger for French wine in Asia but California wine hasn't caught on quite as strongly yet. That could change with the launch of California Vintage, a new chain of California-themed wine bars that will open in Asia starting in the Central neighborhood in Hong Kong in January.

Decanter reports that the backers of the project are 22 California 'partner' wineries and a Hong Kong-based importer. The bar will offer 80 wines by the glass and all wines will come from the partner wineries including Fritz, Hope, Peachy Canyon and Tierra Roja. The wineries are all small, family-owned boutique wineries.

California Vintage plans to open 20 outlets across Asia in the next five years in Hong Kong as well as China, Korea, Singapore and Taiwan.

By Deidre Woollard | Source :: www.luxist.com

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Golfer Fred Couples is in the Wine Business http://www.seriousaboutwine.co.za/2010/12/golfer-fred-couples-is-in-the-wine-business/ Fri, 03 Dec 2010 23:15:08 +0000 http://www.seriousaboutwine.co.za/?p=4768 Golfer Fred Couples and winemaker Mitch Cosentino have gotten into the wine business together, creating Couples & Co, a wine brand from pureCru Napa Valley. Wine Business.com reports that Couples first got into wine when he was in his 20s and started talking about a partnership with Cosentino in 2008. The first two offerings are […]

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Golfer Fred Couples and winemaker Mitch Cosentino have gotten into the wine business together, creating Couples & Co, a wine brand from pureCru Napa Valley. Wine Business.com reports that Couples first got into wine when he was in his 20s and started talking about a partnership with Cosentino in 2008. The first two offerings are a Super Tuscan style sangiovese and a Napa Valley cabernet sauvignon blend. The Couples & Co 2006 Napa Valley Cabernet Sauvignon sells for $60 and the Couples & Co 2006 California Sangiovese is $32. Both wines have won several awards at wine competitions.

By Deidre Woollard | Source :: www.luxist.com

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Snooth Wine App http://www.seriousaboutwine.co.za/2010/12/snooth-wine-app/ Tue, 30 Nov 2010 23:21:54 +0000 http://www.seriousaboutwine.co.za/?p=4772 A friend comes over and brings with him a bottle of wine, you've never seen this bottle before and are curious. If you've got your iPhone handy, in seconds you can snap a picture of the bottle and the new app from Snooth.com can tell you all about the wine. The new iPhone app, Snooth […]

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A friend comes over and brings with him a bottle of wine, you've never seen this bottle before and are curious. If you've got your iPhone handy, in seconds you can snap a picture of the bottle and the new app from Snooth.com can tell you all about the wine. The new iPhone app, Snooth Wine Pro uses image recognition technology to help recognize any bottle of wine. Take a picture of a wine label, find the wine, and view maps, directions, and inventory of the stores closest to you, check out reviews and add the wine to your Wishlist or Virtual Cellar or purchase the wine online through the Snooth retail network.

"Snooth Wine Pro is the ultimate mobile tool for finding wine," said Philip James, CEO/Co-founder of Snooth.com. "It can be difficult to remember an exact vintage and year, now just take a picture and let Snooth Wine Pro do the rest."

Snooth Wine Pro is available in the iTunes App Store for $4.99. Users can also install Snooth Wine, a free, ad-supported version.

By Deidre Woollard | Source :: www.luxist.com

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Twitter’s Fledging Wine http://www.seriousaboutwine.co.za/2010/11/twitters-fledging-wine/ Sun, 28 Nov 2010 23:17:50 +0000 http://www.seriousaboutwine.co.za/?p=4774 If you just can't get enough Twitter now you can enjoy it in a whole new form: wine. Appropriately called Fledgling the label is a collaboration between Twitter and Crushpad in Napa Valley and launched with two vintages: a 2009 Chardonnay and a 2009 Pinot Noir. I haven't tried them yet myself but according to […]

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If you just can't get enough Twitter now you can enjoy it in a whole new form: wine. Appropriately called Fledgling the label is a collaboration between Twitter and Crushpad in Napa Valley and launched with two vintages: a 2009 Chardonnay and a 2009 Pinot Noir. I haven't tried them yet myself but according to Slashfood the Pinot is pretty good.

Perhaps the best part of this whole Twitter wine endeavor is that The Fledgling Initiative sends $5 of every bottle sold to the non-profit organization Room to Read, which makes literacy and educational programs available to children around the world and for The Fledgling Initiative specifically in Uttarakhand, India. Fledgling Wine is currently only available online for $25/bottle or $300/case, and you can stay abreast of the latest news by following the brand on Twitter at @fledgling.

By Rigel Celeste | Source :: www.luxist.com

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Sommelier Cellar, A Private Sale Wine Site For The UK http://www.seriousaboutwine.co.za/2010/11/sommelier-cellar-a-private-sale-wine-site-for-the-uk/ Fri, 19 Nov 2010 23:15:19 +0000 http://www.seriousaboutwine.co.za/?p=4709 SommelierCellar is the UK's first online private sales club for wine and offers deals from the World's finest estates. SommelierCellar offers its members private sales of fine wine at up to 50% off the original retail price. The wine will only be available for limited periods of time to its network of members. Joining up […]

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SommelierCellar is the UK's first online private sales club for wine and offers deals from the World's finest estates. SommelierCellar offers its members private sales of fine wine at up to 50% off the original retail price. The wine will only be available for limited periods of time to its network of members. Joining up is free and there will be new sales each week.

The wine offers are selected by UK Best Sommeliers, Matt Wilkin and Andrea Briccarello and top wine writer, Chris Losh. The site will also include advice from the buying team including tasting notes and food pairing information. Wines, sold by the case of six bottles, will be offered for up to two weeks, or until the stocks have sold out. When a wine is selected by the buying team, members are notified via email. When the individual sale is over, that particular wine won't appear again. Once bought, the wines will be delivered to the members' home or office within 7 days.

To become a member of SommelierCellar, and benefit from exclusive fine wine sales visit www.sommeliercellar.com and register your details. Those signing up to be members before the end of November will receive a £10 voucher to be redeemed against their first purchase. Any member who introduces a friend will receive an additional £10 with no limit to the amount members can earn.

By Deidre Woollard | Source :: www.luxist.com

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Four Seasons Plans Twitter Wine Tasting http://www.seriousaboutwine.co.za/2010/11/four-seasons-plans-twitter-wine-tasting/ Mon, 08 Nov 2010 23:25:20 +0000 http://www.seriousaboutwine.co.za/?p=4688 The Four Seasons is getting in on the Twitter wine tasting trend, hosting its first virtual event and you don't even have to head to a Four Seasons to participate (although really, why wouldn't you?). The event takes place on November 17 and focuses on perfect pairings for the upcoming holidays and will highlight wine […]

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The Four Seasons is getting in on the Twitter wine tasting trend, hosting its first virtual event and you don't even have to head to a Four Seasons to participate (although really, why wouldn't you?). The event takes place on November 17 and focuses on perfect pairings for the upcoming holidays and will highlight wine knowledge from three sommeliers with more than 25 years of combined experience.

James Tidwell, Co-Founder and Current Head of the Texas Sommelier Association; Mark Sayre, one of Wine & Spirits magazine's "7 Best New Sommeliers of 2010"; and Dana Farner, recognized as "one of the best around" by Bon Appétit magazine, will lead participants in a virtual guided tasting of three wines: Loosen Bros. Dr. L Riesling, Paraiso Vineyards Syrah, and the Chappellet Mountain Cuvee.

The discussion will address the unique flavor profiles of each wine and how to pair them with seasonal dishes or use them in a Thanksgiving holiday menu. The event will end with a Q & A session. To join in log-on to Twitter at 6:00pm CT / 7:00pm ET on November 17, 2010 and search for the hashtag #FSWine. You can also join a dedicated Tweetup at the nearest participating Four Seasons hotel or resort. Tweetups will be held at Four Seasons Hotel Atlanta; Four Seasons Hotel Austin; Four Seasons Hotel Boston; Four Seasons Hotel Chicago; The Ritz-Carlton Chicago, A Four Seasons Hotel; Four Seasons Resort and Club Dallas at Las Colinas; Four Seasons Hotel Houston; Four Seasons Hotel Miami; Four Seasons Hotel New York; Four Seasons Resort Palm Beach; Four Seasons Hotel Philadelphia; Four Seasons Hotel St. Louis and Four Seasons Hotel Toronto.

By Deidre Woollard | Source :: Luxist

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Boz Scaggs, Winemaker http://www.seriousaboutwine.co.za/2010/09/boz-scaggs-winemaker/ Wed, 08 Sep 2010 23:15:41 +0000 http://www.seriousaboutwine.co.za/?p=4460 Add another musician to the winemaker list. Mellow music maker Boz Scaggs is currently touring around with other 1970s stars Michael McDonald and Donald Fagen on the Dukes of September tour but as the Napa Valley Register reports, he's put down roots in wine country. His wine brand Scaggs Vineyard is a labor of love […]

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Add another musician to the winemaker list. Mellow music maker Boz Scaggs is currently touring around with other 1970s stars Michael McDonald and Donald Fagen on the Dukes of September tour but as the Napa Valley Register reports, he's put down roots in wine country. His wine brand Scaggs Vineyard is a labor of love for Boz and his wife Dominique. They moved to the area in 1996 and decided to plant Rhone varietals on their hillside land. They made their first wine in 2000 and grow the Mourvedre, Grenache and Syrah grapes used in their Rosé and Montage wines. The vineyards, fruit and olive orchards at Scaggs Vineyard have been certified organic since 2005.

The Register article says that the Scaggs sort of happened into the wine business accidentally. At first they drank their own wines and shared them with friends but once they teamed up with winemaker Ken Barnards things started to take off. Scaggs plans to keep the business fairly small and separate from the music world. The Scaggs Rosé has a retail price of $25 and the 2007 Scaggs Vineyard Mt. Veeder Montage sells for $75. Both can be purchased on the Scaggs Vineyard website.

By Deidre Woollard | Source :: www.luxist.com

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Mortons & Mondavis Collaborate on Nationwide Wine Event http://www.seriousaboutwine.co.za/2010/08/mortons-mondavis-collaborate-on-nationwide-wine-event/ Mon, 23 Aug 2010 14:05:48 +0000 http://www.seriousaboutwine.co.za/?p=4344 Morton's The Steakhouse and the Mondavi family are planning a nationwide wine dinner and charity auction on October 7, 2010 at Charles Krug Winery's historic Carriage House in Napa Valley to benefit the Make-A-Wish Foundation. The gathering will be broadcast simultaneously to 54 Morton's private dining rooms via satellite. The evening's hosts will include Michael […]

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Morton's The Steakhouse and the Mondavi family are planning a nationwide wine dinner and charity auction on October 7, 2010 at Charles Krug Winery's historic Carriage House in Napa Valley to benefit the Make-A-Wish Foundation. The gathering will be broadcast simultaneously to 54 Morton's private dining rooms via satellite.

The evening's hosts will include Michael Mondavi of Folio Fine Wine Partners, Tim Mondavi and Marcia Mondavi Borger of Continuum Estate, and Peter Mondavi, Sr., Peter Mondavi, Jr. and Marc Mondavi of Charles Krug Winery.

The event will kick off an online auction of the first-ever red wine produced by the extended Mondavi family, Siamo Insieme, which means "We are Together" in Italian. The Mondavi family has collaborated to produce a 27-liter bottle (called a primat); a unique blend of Napa Valley grown Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot, produced and blended by the second and third generation of the Mondavi family especially for this event. This bottle will be auctioned online on Hart Davis Hart Wine Co.'s website October 7, 2010 through October 30, 2010, with 100 percent of the winning auction bid benefiting the Make-A-Wish Foundation.

Guests in 54 Morton's locations will be served the same menu and wines as guests at the Charles Krug Carriage House in Napa Valley. Menu items include tenderloin crostini and miniature crab cakes paired with Charles Krug – Peter Mondavi Family, Napa Valley, Sauvignon Blanc, 2009; a harvest green salad topped with sea bass and roasted caper vinaigrette paired with Isabel Mondavi, Sonoma Carneros, Chardonnay 2008; an entree of New York strip sirloin, baked sweet onions with Gruyere, a roasted tomato stuffed with leap spinach and roasted Yukon Gold potato paired with Continuum, Napa Valley, 2007, M by Michael Mondavi, Animo Vineyard, Napa Valley, Cabernet Sauvignon 2006, Charles Krug – Peter Mondavi Family, Napa Valley, VS Cabernet Sauvignon, 2006. The meal ends with cappuccino cream paired with Charles Krug – Peter Mondavi Family, Napa Valley, Zinfandel Port, Lot XIII.

Each Morton's private dining room is equipped with 1080i high-definition programming; a nine-foot screen and theatre-quality surround sound. Members of the Mondavi family's fourth generation will host the event at select locations around the country, from San Francisco to Miami to New York. At each restaurant location, guests will be invited to bid in a silent auction for a trio of premium wines, featuring an autographed bottle from Charles Krug Winery, Continuum Estate and Folio Fine Wine Partners. 100 percent of the winning auction bids from the wine trios will benefit the Make-A-Wish Foundation. Tickets are $175 per person.

By Deidre Woollard | Source :: www.luxist.com

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