Wine Packaging Design – Serious About Wine http://www.seriousaboutwine.co.za Mike Carter's Blog for Wine Packaging, Design & Marketing Insights Sat, 27 Jul 2013 12:16:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.10 Chandon http://www.seriousaboutwine.co.za/2012/07/chandon/ Sat, 28 Jul 2012 12:35:32 +0000 http://www.seriousaboutwine.co.za/?p=5796 [T]o celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer". Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, […]

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[T]o celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer".

Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, tote bags, deck chairs and ice cream carts – all sporting the same American Summer theme.

“ButterflyCannon have managed to perfectly capture the essence of an American Summer for our limited edition bottles and in doing so created the perfect summertime accessory for our consumers” says Chloe Lloyd-Jones, Vice President ~ Wine Portfolio, LVMH.”

Design by ButterflyCannon | Source :: Lovely Package

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Xavier http://www.seriousaboutwine.co.za/2012/05/xavier/ Sat, 12 May 2012 23:07:10 +0000 http://www.seriousaboutwine.co.za/?p=5784 [X]avier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted… It is that unique character of every bottle that really caught […]

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[X]avier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted…

It is that unique character of every bottle that really caught our interest. If the wine has such a personal expression, let us also show that on every “cuvee”. We made the bottles really exceptional, one of a kind, using defining features: without ever losing that high quality wine ambiance.

Source :: Packaging of the World.

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The Bottle of Wits http://www.seriousaboutwine.co.za/2012/03/the-bottle-of-wits/ Sun, 11 Mar 2012 13:40:38 +0000 http://www.seriousaboutwine.co.za/?p=5712 [W]hen you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to […]

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[W]hen you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.

In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.

As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.

The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.

Design by Helms Workshop | Source :: Lovely Package

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Unsworth Vineyards http://www.seriousaboutwine.co.za/2012/02/unsworth-vineyards/ Wed, 15 Feb 2012 23:15:16 +0000 http://www.seriousaboutwine.co.za/?p=5683 [T]he Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious […]

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[T]he Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious new grape varietals. With a forty year history in BC's fishing industry, proprietors Tim & Colleen Turyk felt ready for a new challenge.

In memory of Tim's mother Marjorie, who as a child summered at Shawnigan and subsequently introduced her family to the Lake and the Cowichan Valley, Tim and Colleen settled on the name Unsworth, Marjorie's maiden name, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural local food. Sharing the vision, and property by the end of this year, is Chef Bradford Boisvert and his wife and business partner Leah from nearby Amusé Bistro in Shawnigan Village.

Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the rest of the winery's marketing materials.

Design by Hired Guns Creative | Source :: Packaging of the World

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New Packaging for Vrede Wines http://www.seriousaboutwine.co.za/2012/01/new-packaging-for-vrede-wines/ Sat, 21 Jan 2012 14:32:56 +0000 http://www.seriousaboutwine.co.za/?p=5657 [M]ore work from Chris Mullineux & Holy Cow Design. New packaging and brand re-alignment developed for Vrede Wines, for their mid range and supermarket brand "Charme".

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[M]ore work from Chris Mullineux & Holy Cow Design.

New packaging and brand re-alignment developed for Vrede Wines, for their mid range and supermarket brand "Charme".

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Warm Red Mulled Wine http://www.seriousaboutwine.co.za/2011/12/warm-red-mulled-wine/ Sun, 25 Dec 2011 17:43:49 +0000 http://www.seriousaboutwine.co.za/?p=5615 [A] Christmas gift given to clients, suppliers and friends. The ‘Warm red’ Pantone chip becomes a gift box containing a bottle of ‘warming’ red mulled wine. The message printed on the bottle reads “Add a touch of colour to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers […]

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[A] Christmas gift given to clients, suppliers and friends.

The ‘Warm red’ Pantone chip becomes a gift box containing a bottle of ‘warming’ red mulled wine. The message printed on the bottle reads “Add a touch of colour to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers Anonymous.

Design by Designers Anonymous | Source :: Lovely Package

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Arcus Wine Brands http://www.seriousaboutwine.co.za/2011/11/arcus-wine-brands/ Mon, 28 Nov 2011 23:15:58 +0000 http://www.seriousaboutwine.co.za/?p=5591 [A]rcus Wine Brands has recently completed a redesign of its Collection Frithjof Nicolaysen wine series. The wine series consists of 5 different wines, 3 white and 2 red bag-in-box. Two of the white wines are also available on bottle. The first product in the series was launched in 2002 and has since then been popular […]

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[A]rcus Wine Brands has recently completed a redesign of its Collection Frithjof Nicolaysen wine series. The wine series consists of 5 different wines, 3 white and 2 red bag-in-box. Two of the white wines are also available on bottle. The first product in the series was launched in 2002 and has since then been popular with the Norwegian consumer, with several good reviews from wine writers. The concept is based on quality wines from classic wine areas in Europe, marketed to consumers looking for an exciting quality product at a reasonable price.

The overall design-task was to give the series a more distinct family feel, and give each box a strong identity.

Uniform developed a concept with illustrations similar on all the wines, but with slightly different terms, details and colors. The illustrations are inspired by the landscape with references to modern art. The origin of the wine grapes gave inspiration to the different landscapes and colors. The Sauvignon Blanc wine has shades of blue representing the maritime environment the grape is grown in.

From the abstract landscape illustration came the creation of a figurative and recognizable symbol. For example, Uniform created a sailboat symbol to be associated with the coastal landscape of Languedoc-Roussillon in France. The mountains give references to the Austrian Alps and cypresses communicate the landscape of the Veneto in Italy. These symbols make it easier for consumers to recognize their favorite. In addition, a set of symbols was designed to help consumers choose their wine appropriate to the purpose of use.

Source :: Lovely Package

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Padre Divino http://www.seriousaboutwine.co.za/2011/11/padre-divino/ Sun, 13 Nov 2011 23:43:24 +0000 http://www.seriousaboutwine.co.za/?p=5582 [P]adre Divino (in Italian Divino means divine, di vino – wine) – is a dessert red wine recommended for use on Catholic holidays and also as one of the basic elements of receiving the Eucharist in Catholicism. Design by Yevgeny Razumov | Source :: Packaging of the World

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[P]adre Divino (in Italian Divino means divine, di vino – wine) – is a dessert red wine recommended for use on Catholic holidays and also as one of the basic elements of receiving the Eucharist in Catholicism.

Design by Yevgeny Razumov | Source :: Packaging of the World

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Re-Wine Classic http://www.seriousaboutwine.co.za/2011/11/re-wine-classic/ Sun, 13 Nov 2011 09:59:59 +0000 http://www.seriousaboutwine.co.za/?p=5575 [C]hic, re-usable, and sustainable; Re-Wine Classic™ is an elegant solution to protecting your wine bottles. Made from our innovative material POLLI-BER™, Re-Wine Classic™ is partially biodegradable and environmentally-friendly. The durable POLLI-BER™ will help prevent your wine from breaking and spilling. The Re-Wine Classic serves as a creative way to present wine as a gift to […]

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[C]hic, re-usable, and sustainable; Re-Wine Classic™ is an elegant solution to protecting your wine bottles.

Made from our innovative material POLLI-BER™, Re-Wine Classic™ is partially biodegradable and environmentally-friendly. The durable POLLI-BER™ will help prevent your wine from breaking and spilling. The Re-Wine Classic serves as a creative way to present wine as a gift to your friends, families and colleagues.

Re-Wine Classic™ is also a versatile packaging solution that allows the cases to interlock with each other. Use this product as building blocks to create a wall or durable custom furniture or as a way to carry multiple bottles easily and safely.

Re-Wine Classic™ is a simplified version of our CES 2012 Innovation Design and Engineering Awards Honoree product: Re-Wine. Enhanced with additional colors to the product line and now providing a stylish greeting card for gift giving. Re-Wine Classic is now available on Miniwiz and Amazon.

Source :: Packaging of the World

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Bella Vie Wine http://www.seriousaboutwine.co.za/2011/10/bella-vie-wine/ Mon, 24 Oct 2011 06:12:29 +0000 http://www.seriousaboutwine.co.za/?p=5552 [G]irls Just Wanna Have Fun’! What they don’t necessarily want is to know all about the provenance of wine, the complexity of flavour, all of that flowery, fruity nonsense. It’s Friday night, everyone’s round for a pizza, crack open a bottle or three and enjoy… Treasury Wines asked Ziggurat Brands to develop a brand of […]

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[G]irls Just Wanna Have Fun’! What they don’t necessarily want is to know all about the provenance of wine, the complexity of flavour, all of that flowery, fruity nonsense. It’s Friday night, everyone’s round for a pizza, crack open a bottle or three and enjoy… Treasury Wines asked Ziggurat Brands to develop a brand of rose designed for young women – a market that has very little interest in traditional wine language, codes or cues. ‘Bella Vie’ is bright, bold and simply, unashamedly about having a goodtime all the time.

Source :: Packaging of the World

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