[Z]ebra prints on wine bottle and wine pouch.

Design by Philippe Bordonado Design

Source :: Packaging of the World

[S]anta Margherita launched Pinot Grigio fifty years ago and was the first company to sell the variety commercially. Today the brand is the largest selling Pinot Grigio in the world. The variety is particularly popular in the USA and Santa Margherita is the by far the biggest selling brand there. The magnum bottle introduced to mark the anniversary is the first sparkling Pinot Grigio and is produced according to the metodo classico (champagne method).

Santa Margherita wanted to use the 50th anniversary of its Pinot Grigio to promote the brand. Minale Tattersfield created a design formed from one label superimposed on another to construct an L, the Latin numeral for fifty. The objective was to inform consumers of its pioneer and high quality status in what is now a crowded market. The design follows the classical elegance of the brand denoting quality and timelessness, communicating its relevance to today. A magnum of sparkling wine is traditional for celebrating but this product has the added task of announcing the introduction of a new variety, sparkling Pinot Grigio.

Source :: Packaging of the World

[T]he designers created new labels for the well-known German wine Lieberfraumilch. In the design of the labels traditional elements were used: bright blue and white colour combination in the label, bottle shape, blue colour of the Rein bottle. The wine collection includes different wine brands. A label was created for each brand. The themes of each label are comic images.

Design by The Design Studio 13 | Source :: Packaging of the World

“New wine packaging design by FeedbackMP Barcelona for Celistia wine from Costers del Sió winery located in Lleida, Spain (Appellation of Origin: Costers del Segre).

Inspired by the subtle and delicate clarity of the stars that can only be viewed after a short while in the dark, Celestia presents with a curious name and original design that helps to highlight the bottle on the shelf of wine shops and make it memorable and remarkable in restaurants, natural habitats of these wines.

The label design is even more surprising when night falls and the label dark due to the use of luminescent ink.”

Source :: Lovely Package

“We strengthened the Promenade concept with a selection of charming and positive french cliches. Keywords: A walk through France. Souvenir de Paris. Romance, elegance and charm. Most of the text, including the brand name, is handwritten to strengthen the romantic and authentic expression.”

Designed by Designers Journey | Source :: Lovely Package

“We designed this new wine family, for Photos Photiades Winery in Cyprus. Named 7 plagies (7 hill sides) after the 7 hill sides that exist in the territories, and the number 7 that according to the Pythagoreans is the perfect number because it is the sum of 3 and 4 (triangle and square)”

Design by Redfish | Source :: Lovely Package

“A retro-inspired red and white pattern, which replaced Jam Jar’s original checkered gingham on the capsule and carton. A change was called-for after the original design came under trademark infringement claims by a large food products corporation. An initiative was drawn to create a new, distinctive and lively design, that stayed true to Jam Jar’s messaging as “Sweet Perfect… Simple, Pure and Honest.”

Design by Cape Classics | Source :: Lovely Package

Designed by Gorkem Tilic, currently studying Visual Communication Design in Ankara, Turkey.

Source :: Packaging of the World

Designers of Design Studio 13 had to create a new wine package. First of all, it was necessary to reflect the key feature of the product and its characteristic features – domestic spirit, respect of habits of centuries and excellent quality of the wine.

The base of design made of main attribute of domestic wine-making – futs de chene (oak tuns). Thanks to rounded forms of the tun, it is created impression that the package corners are smoothen over, the fact that softens its visual image. In whole, the composition is very harmonious and made in minimalism style using natural colours, and also underlining traditionalism and naturalness of the product. The line of wines consists of Bag-in-box 3 litres and Pat Pack 1 litre.

Source :: Packaging of the World

UXUS is proud to announce their latest project, the brand identity and packaging design of APL Wines’ new label, Indulge. The brief was to create an innovative packaging concept and website that targets specific lifestyles. The design’s concept focuses on the practicality and accessibility of its specific target group’s lifestyle: the Fashionista, the Active outdoors-person, the Retro-lover, and the Leisurely. Packaged in a lightweight Astrapouch and featuring bold illustrations, Indulge wines marry lifestyle with conscious packaging. The new packaging is ideal for BBQs, picnics, the beach, parks, and outdoor theatres.

UXUS partner George Gottl says, “We are thrilled to have been invited to create such an innovative approach to wine packaging. The various graphic motifs of Indulge spark diversity of the target audience they are reaching out to. This brand sets a new benchmark mapping the wine varietal to the preferred lifestyle of a specific consumer.”

Four (4) categories of wine will be offered to cater to the various assortments of lifestyles and preferred flavors; “Good Taste on the Go”, “Accessorize with Good Taste”, “Toast the Moment” and “Pair this with Life” are the themes aimed at the distinct lifestyles. The bright and bold watercolor illustrations reflect each distinct customer from the shoe-adorned graphics for the Fashionista to the picnic graphics for the laid-back denizen. An innovative handle integrated in the package allows easy transportation and the spigot on the bottom of the pouch easily controls the flow of wine.

Indulge wines will issue a 2009 Central Coast Pinot Noir and a 2009 North Coast Sauvignon Blanc with each their own unique Astrapouch illustrations. Each Astrapouch is equal to two (2) 750ml wine bottles yet is accountable for only 2% of the weight of the traditional glass bottle. It is a durable, convenient and eco- friendly package that saves energy, weighs less, and is cost efficient.

Source :: Packaging of the World