“The “cucó” is an architectural piece typical of the Priorat region. It is a stone cottage with a small entrance (in the form of an “o”), located on the cultivated land. This cottage was used as a refuge in bad weather, and also as a place to rest when the farmer have to travel between their lands.
The graphic of the wine was born as a synthesis of the “cucó” looking for a strong and attractive image, for a wine that goes to a public who love´s wine. They seek for a good value for money, but also an exclusive design for the bottle.”
Design by Atipus | Source :: Lovely Package
Trapiche, a renowned Argentine winery within the local and international market called for Tridimage Agency for the redesign of packaging for its line of sparkling wines.
The new packaging image created by Tridimage aims to convey the elegance of the category and product. The bespoke label format presents the logotype as an emblem over a black background. The agency created a watermark that enhances the brand’s presence by the opposition between brightness and opacity. The metallic color range defined for the line is subtle and delicate.
To complement the launching of this new image, Tridimage designed the cases that aim at communicating a festive and elegant environment. The image of packaging, harmonious and sophisticated, places Trapiche sparkling wine as a benchmark in its class.
Ukuva iAfrica designed the U-Tube with the intent of bringing a new dimension to wine packaging and to how the wine-lover looks at wine as a whole. They aimed to fill a niche somewhere between bottle and box, yet discard the stigma attached to those previous vessels. A market that has been awaiting innovation and attention is the creative canvas behind the U-Tube Wine Collection.
“Two bottles, in a tube, in a bag with a tap,” is the coined slogan associated with the U-Tube label. It means 1.5l of quality wine that comes in something that is neither here nor there in terms of what we know when we conjure up wine vessels. This creativity was received well at the international IFE Awards in London and received an award for the design in the Fresh Ideas 2011 listing it as “True Product Innovation within the Global Food and Drink Industry”.
The U-Tube comes in four varieties of wine. A merlot and a mourverde cover the reds and then there’s a sauvignon blanc and chenin blanc white collection. All the wine is sourced in the Western Cape from a variety of talented up and coming wine makers who leave a hand-written description and signature on each tube.
Another thing you’ll see on this packaging is a Fair Trade mark that ensures the buyer that this product was produced fairly and justly with all those involved in its creation.
For more information, visit http://ukuvaiafrica.withtank.com/
More wonderfully simple label design and architecture by Atipus in Barcelona, this time for Vi Crossos.
Design by Atipus | Source :: Lovely Package
Paris-based agency Partisan du Sense have introduced a new dressing for Perrier-Jouet champagne. The new elegant Dandy jacket has been created specially for Grand Brut and Blason Rose tastes. The design of the jacket reminds of an elegant black tuxedo with pink (for Blason Rose) and light-green (for Grand Brut) brush strokes and brings you back to the era of elegant dandies.
This dressing made of neoprene material is designed to keep the champagne within the most suitable temperature range of 9-11 Celsius and allows carrying the bottle whenever you prefer to celebrate, which makes you the master of the celebration.
Source :: POPSOP
“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.
The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.
The name Kingswood is very noble and pairing it with a clean sans-serif font for the logo type says that this product is the new royalty of wines. The Stag was chosen to be symbol because of its bountifulness in BC as well as the majestic presence the animal has. The stance of the stag had to be elegant, non-aggressive but not too docile in order to keep the feeling gender-neutral. The frosted wood grain on the bottles encourages consumers to pick them up and interact with them.
The launch strategy is to first introduce the brand through strategic promotional programs. In-store displays would showcase the limited time offer packaging, reusable and repurposed pine-beetle wood boxes with the symbol of the stag stained onto it. The offer would be available for three weeks and after that would be sold as a special edition gift pack. Whenever a new red or white wine is launched the same promotion will take place but the stag will be cropped in different areas and the packaging will be something the consumer can collect and reuse as coasters, a vase or even hang on the wall. The placement of the stag will always be on the corner of the wine box so that it is possible to mix and match them.”
Design by Erica Craig | Source :: Lovely Package
Designed by Selim Küçükkutlu, a visual communication student from Turkey. The concept derived from Turkish calling the cheapest wine "Dog Killer".
Source :: Packaging of the World
“La Denominación is a wine shop located in Salamanca. They wanted their own special wine to give to clients so they developed a completely handmade wine from their grape harvest. Bottling and labeling is all done by hand in two formats standard and magnum. The bottles are also wrapped in plastic with white circles simulating floral gifts.”
Design by Javier Garduno Estudio de Diseno | Source :: Lovely Package
Anna Spinato winery elaborates a Prossecco of high quality in the renowned region of Valdobbiadene in the Veneto. We have to design a packaging that communicates the elegance and distinction of that particular Prosecco. Our proposal is completely typographic and elegant.
Design by Dizen | Source :: Lovely Package
“The Clare Valley was initially settled by Irish, German and Polish immigrants. Today, The Clare Valley is one of the worlds greatest wine regions. Jim Barry Clare Red honours these settlers, the colours of the Irish, German and Polish flag printed on the capsule and carton.”
Design by Parallax Design | Source :: Lovely Package