Serious About Wine http://www.seriousaboutwine.co.za Mike Carter's Blog for Wine Packaging, Design & Marketing Insights Sat, 27 Jul 2013 12:16:49 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.17 Rigau Brut http://www.seriousaboutwine.co.za/2012/07/rigau-brut/ Sun, 29 Jul 2012 10:11:15 +0000 http://www.seriousaboutwine.co.za/?p=5801 [T]he briefing was very clear, "… we want to go out of the current idea that cavas and champagnes always must transmit a serious and formal image …". The challenge deserved a good dissertation on what this type of product means to the public and that time is consumed and why. After working in different […]

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[T]he briefing was very clear, "… we want to go out of the current idea that cavas and champagnes always must transmit a serious and formal image …". The challenge deserved a good dissertation on what this type of product means to the public and that time is consumed and why. After working in different conceptual lines we finally choose this one. The proof that to change pre-established concepts is evolution and that means fresh air in an industry that since a long time ago doesn't transmit new emotions.

Design by The Yes Brand

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Chandon http://www.seriousaboutwine.co.za/2012/07/chandon/ Sat, 28 Jul 2012 12:35:32 +0000 http://www.seriousaboutwine.co.za/?p=5796 [T]o celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer". Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, […]

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[T]o celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer".

Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, tote bags, deck chairs and ice cream carts – all sporting the same American Summer theme.

“ButterflyCannon have managed to perfectly capture the essence of an American Summer for our limited edition bottles and in doing so created the perfect summertime accessory for our consumers” says Chloe Lloyd-Jones, Vice President ~ Wine Portfolio, LVMH.”

Design by ButterflyCannon | Source :: Lovely Package

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Enolla Wines http://www.seriousaboutwine.co.za/2012/05/enolla-wines/ Sun, 13 May 2012 23:13:15 +0000 http://www.seriousaboutwine.co.za/?p=5790 Source :: Packaging of the World | Design :: Jordan Jelev

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Source :: Packaging of the World | Design :: Jordan Jelev

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Xavier http://www.seriousaboutwine.co.za/2012/05/xavier/ Sat, 12 May 2012 23:07:10 +0000 http://www.seriousaboutwine.co.za/?p=5784 [X]avier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted… It is that unique character of every bottle that really caught […]

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[X]avier Vignon is a world-class consultant oenologist who works for many of the leading estates of the southern Rhône. He is known for creating wines of a truly unique character. But somehow that distinctive styling didn’t come across on the labels. Neumeister was contacted…

It is that unique character of every bottle that really caught our interest. If the wine has such a personal expression, let us also show that on every “cuvee”. We made the bottles really exceptional, one of a kind, using defining features: without ever losing that high quality wine ambiance.

Source :: Packaging of the World.

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Wines of the World http://www.seriousaboutwine.co.za/2012/05/wines-of-the-world/ Sat, 12 May 2012 16:53:15 +0000 http://www.seriousaboutwine.co.za/?p=5779 [T]his is a range of wines that the Belgian supermarket chain Delhaize offers within its own "365" brand, which includes basic, everyday products at an affordable price. We set as a starting point, communication in the spirit of the "365" brand: simplicity and ‘why not?’ humor, irony, ensuring that the whole range had a visual […]

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[T]his is a range of wines that the Belgian supermarket chain Delhaize offers within its own "365" brand, which includes basic, everyday products at an affordable price.

We set as a starting point, communication in the spirit of the "365" brand: simplicity and ‘why not?’ humor, irony, ensuring that the whole range had a visual unity. In addition, we had to ensure that the entire line had a visual unity. This was also a requirement of the brief.

It seemed interesting to us to communicate the simplicity of the product, since there were also other ranges of own-brand wines at a higher price. And we sought a motif or an element capable of communicating effectively. And so we hit upon the cap.

The wine cork is a sign of humility, an object of little value, often used for handicrafts, as simple, base and easily manipulated raw material with which to play, create and to serve the most unexpected uses. The use of cork as the main motif for the label gives the air of being crafted and of fun. All from something simple, typical of an everyday product. The cork is also the element which unifies and personalizes the entire line.

The design of each label refers to the country of origin. In the case of France the different types of wine are identified by a style of French hat: the boater, Napoleon's hat, haute cuisine chef's hat or the kepi of a French gendarme …

And so with the same language, other sources are resolved: the Native American and the cowboy for the California wines, the elephant for the South African, a footballer for Argentine wine or the Easter Island moai for that of Chile.

The humility of a product and its low cost need not be at odds with humor, with the intent and with an intelligent public.

* DELHAIZE is a Belgium distribution chain with more than 800 supermarkets in nationally and over 1500 on the east coast of the USA.

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Source : Packaging of the World | Design :: Lavernia & Cienfuegos

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Martian Ranch & Vineyard Branding http://www.seriousaboutwine.co.za/2012/05/martian-ranch-vineyard-branding/ Sun, 06 May 2012 23:43:41 +0000 http://www.seriousaboutwine.co.za/?p=5768 [M]artian Ranch & Vineyard is a young, biodynamically-farmed vineyard on famed Alisos Canyon Road in the Santa Ynez Valley. Proprietor Nan Helgeland named the winery after her two sons, Martin and Ian. The name quickly gave a connotation of the obvious, the extraterrestrial. Martian approached Geyrhalter with nothing but a great name, backed by an […]

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[M]artian Ranch & Vineyard is a young, biodynamically-farmed vineyard on famed Alisos Canyon Road in the Santa Ynez Valley. Proprietor Nan Helgeland named the winery after her two sons, Martin and Ian. The name quickly gave a connotation of the obvious, the extraterrestrial.

Martian approached Geyrhalter with nothing but a great name, backed by an exceptional vineyard and wine maker, in the spring of 2009 and was quick to choose them as the agency responsible to handle the brand launch as it was about to dive into an over saturated, and highly critical market place in the midst of a recession in California.

After the first meeting it was determined by the client that there was a need for a 'Martian' to appear as part of the brand as well as having ochre as a color of choice on the wish list. So Geyrhalter & Co set out to define who and what Martian is.

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"Our solution to have the Bacchus-esque Martian be the insider's secret came after more blunt variations on the theme," said Fabian Geyrhalter, principal and creative director of Geyrhalter & Company. "The more time you spend with the brand, the more opportunities you have to uncover the element of surprise. Martians are rarely seen after all, and might diminish the value of their suite of varietals that range from a Rose Grenache to a classic SoCal Pinot Noir."

MartianCard

"Our concept to keep the Martian hidden in plain sight, yet to keep the brand sophisticated (but not sober) works to tell the story of a winery that consistently turns out beautiful bottles of wine yet knows how to have a good time. After all, that's what wine is all about," Geyrhalter added.

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Miguel Freitas Portfolio http://www.seriousaboutwine.co.za/2012/05/miguel-freitas-portfolio/ Sun, 06 May 2012 13:35:51 +0000 http://www.seriousaboutwine.co.za/?p=5764 [W]ine label for Quinta da Bichinha, a wine producer from Lisbon region, and this is Prima Casta Red wine for China Market. It is an elegant and distinct label and that's why we decided to use the black color and the foiled gold. The text below the brand's name is printed with a soft gray, […]

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[W]ine label for Quinta da Bichinha, a wine producer from Lisbon region, and this is Prima Casta Red wine for China Market. It is an elegant and distinct label and that's why we decided to use the black color and the foiled gold. The text below the brand's name is printed with a soft gray, overprinted with high screen built to reinforce the elegance of he label.

Salamaleques

Another wine label for a Portuguese wine producer from the Lisbon region, inspired by Barcelo's cock (a traditional legend). This label was developed for Quinta da Bichinha, for the chinese market and is printed using black, foiled gold and high screen built on the brand's name.

100 hectares reserva

100 Hectares is a Douro valley wine producer, from Portugal, and this label all in black an heavy gray, uses a soft paper and high screen built on the brand's name and squares above.

The brand and the squares above are inspired in the property's dimension, measured in Hectares and there are 100 squares on the top of the label. This is the 3rd label release, after the white and red wine.

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Sweet Victory http://www.seriousaboutwine.co.za/2012/04/sweet-victory/ Thu, 26 Apr 2012 17:27:11 +0000 http://www.seriousaboutwine.co.za/?p=5758 [D]esign inspired by the posters of famous artistic and cultural movement "Art Nouveau" of the late nineteenth century. The name, style of wine "Late Harvest Semillon," the design and concept of the product are in perfect harmony with all that time represented "Belle Epoque". Design by Diego Ballester | Source :: Packaging of the World

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[D]esign inspired by the posters of famous artistic and cultural movement "Art Nouveau" of the late nineteenth century. The name, style of wine "Late Harvest Semillon," the design and concept of the product are in perfect harmony with all that time represented "Belle Epoque".

Design by Diego Ballester | Source :: Packaging of the World

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Adriatico Wine Label http://www.seriousaboutwine.co.za/2012/04/adriatico-wine-label/ Sat, 07 Apr 2012 15:46:24 +0000 http://www.seriousaboutwine.co.za/?p=5753 [T]he creative idea of this wine label is to immerse the users into an improvised route by bicycle through the Adriatic coast. We tried to show each of the three different trip stages within three different labels: The beginning, showing the feeling of nerves and uncertainty in the beginning of the trip; Midway, showing the […]

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[T]he creative idea of this wine label is to immerse the users into an improvised route by bicycle through the Adriatic coast.

We tried to show each of the three different trip stages within three different labels: The beginning, showing the feeling of nerves and uncertainty in the beginning of the trip; Midway, showing the anecdotes and experiences lived in the way; The End, it is about the goodbye of our adventure, the experience of all we have lived during the trip and all the memories we keep.

The three bottles of wine are united through the drawn-hand line, and in every label increase the number of bicycle saddles which symbolizes the meeting with more people in the way.

This project was carried out in working-team together with Julia Castaño, Yesika Aguín and Marta González, students of ELISAVA, Barcelona, Spain. Module "Desire and wine packaging" with Xavier Bas.

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Source :: Packaging of the World

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Padrillos by Ernesto Catena Vineyards http://www.seriousaboutwine.co.za/2012/03/padrillos-by-ernesto-catena-vineyards/ Sat, 31 Mar 2012 11:20:29 +0000 http://www.seriousaboutwine.co.za/?p=5746 [R]edesigned packaging for Ernesto Catena Vineyards. The idea of the redesign was to emphasize the image of a post stamp, increase the perception of quality and price with a more careful, now making a greater impact at the point of sale. Imagine a herd of wild stallions galloping over smooth, white hills, their black coats […]

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Padrillos wines

[R]edesigned packaging for Ernesto Catena Vineyards. The idea of the redesign was to emphasize the image of a post stamp, increase the perception of quality and price with a more careful, now making a greater impact at the point of sale.

Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.

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Padrillos view 02

Design by Diego Ballester | Source :: Packaging of the World

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