[W]ith Halloween just around the corner, we here at the Grain Creative saw this as the perfect excuse to get our clients together for a drink, some nibbles, and a boogie to 'The Monster Mash'. We decided that bottles of red wine, labeled with details of the Halloween party would be the perfect 'invitation' as a teaser of what was to come on the night.
Being a small agency, we decided to personalise the invitation by taking photographs of each of the 'creative creatures' and rendering these to create five separate invitation designs. From the screaming zombie to the mermaid with the vindictive smile, Grain Creative wanted to ensure the invitations had a humorous aspect to them, drawing influence from 50's horror films and The Rocky Horror Picture Show.
Source :: Packaging of the World
[M]ore great work for Logan Wines by War Design of Australia. “Logan Wines recently approached us about developing a label for a new, limited release wine they were creating for a wine club. We drew on the winemakers family history to give us inspiration. The Logan family crest seemed like fertile territory. It shows passion nails piecing a human heart with the motto ‘Hoc majoram virtus: This is the valour of my ancestors. And so, Love & Valour was born.”
Source :: Lovely Package
[P]roduct created and designed for the Danish market. Five is a special wine "star" that conveys the history of Chile in a unique combination of its most emblematic five strains. Minimalist design, colour and elegance in each of the points of the star represents a strain, with its colour code.
Design by Diego Ballester | Source :: Lovely Package
[S]anta Margherita launched Pinot Grigio fifty years ago and was the first company to sell the variety commercially. Today the brand is the largest selling Pinot Grigio in the world. The variety is particularly popular in the USA and Santa Margherita is the by far the biggest selling brand there. The magnum bottle introduced to mark the anniversary is the first sparkling Pinot Grigio and is produced according to the metodo classico (champagne method).
Santa Margherita wanted to use the 50th anniversary of its Pinot Grigio to promote the brand. Minale Tattersfield created a design formed from one label superimposed on another to construct an L, the Latin numeral for fifty. The objective was to inform consumers of its pioneer and high quality status in what is now a crowded market. The design follows the classical elegance of the brand denoting quality and timelessness, communicating its relevance to today. A magnum of sparkling wine is traditional for celebrating but this product has the added task of announcing the introduction of a new variety, sparkling Pinot Grigio.
Source :: Packaging of the World
[A]lturia, from Alturia Wineries, is a white wine which focuses on native white varieties from Valencia.
The approach with which we designed this label was the rediscovery of the traditional Valencian ‘barracas’ (traditional houses of the Valencian truck garden), from a contemporary point of view.
Design by Menta | Source :: Lovely Package
[D]oes your winery have a Facebook page? For a platform that's used by hundreds of millions of people, Facebook can be kind of complicated.
Read Copyblogger's Ultimate Guide to Facebook Marketing here.
[W]e’ve seen wines and beers packaged for various target audiences, including women and gay men, but recently we came across a slightly different kind of example. Based in New Zealand, Ritzling is an effort to rethink classic Riesling wines for modern tastes and reformat them in a new way.
Aiming to create a new kind of beverage, Ritzling has taken Riesling wine and added carbonation along with a twist of citrus, resulting in a blend it calls “pure happiness.” With richly artistic labeling and packaged in 250mL bottles, the beverage is reportedly served in a manner similar to Mexican beer, with a slice of lemon or lime in the neck of the bottle.
There are countless ways to make a classic product fresh and new again, but Ritzling’s take on Riesling seems uniquely innovative. One to help introduce at bars, restaurants and summer picnics in your part of the world?
Source :: Springwise
[I]n occasion of “La Rioja Tierra Abierta – La Fiesta Barroca 2011?, cultural event which focuses on the historical and artistic heritage of La Rioja, the winery Palacios Remondo presents two commemorative wines. The design created is a tribute to Alfaro, the town where the winery is located and its Baroque history.
A tribute to the land and its symbols through a collection of 6 labels for each wine, that focuses in the name of the city illustrated with baroque ornamentation inspired in the altar of the “Virgen del Rosario” from the “Colegiata de San Miguel”, which is the symbol of the Riojan Baroque and the center of the event activities.
Design by Dorian | Source :: Lovely Package
[W]hat you need to know about marketing your wine business on Twitter. Copyblogger shares this list of killer resources.
Read the article here.
[I]n keeping with the Coppola promise to make every visit to the winery memorable and unique, Francis Coppola created the Francis Coppola Reserve label—limited production wines that showcase distinctive vineyards from Sonoma’s renowned appellations. Director of Winemaking, Corey Beck, hand-selects exceptional lots of fruit from these prestigious vineyards for crafting small-batch wines exclusively for winery guests, wine club members and those who shop with us online. Each lot is crushed, fermented, and aged separately through the final blending stage to ensure the finished wine is worthy of the ‘Reserve’ title.
The artwork of film production designer Dean Tavoularis graces the labels of our FC Reserve wines. Tavoulraris met Francis Coppola during the making of The Godfather and the two artists have continued to collaborate over the years on a variety of creative projects, including more than a dozen films, the courtyard and fountain of Rubicon Estate in Napa Valley and the interiors and exteriors of the Francis Ford Coppola Winery in Sonoma.
Design by Stephen Faustina | Source :: Packaging of the World